This plenary explores how sustainable market creation can be achieved through strategic innovation, long-term thinking, and inclusive value creation. Drawing from diverse case studies and evolving business ecosystems, the session will highlight how impactful entrepreneurship can shape resilient markets, address social challenges, and create enduring economic growth.

The panelists will explore key ideas around sustainable entrepreneurship, drawing from their varied experiences across business, policy, and innovation. This session offers a platform for an insightful exchange of ideas on creating long-term market impact through strategy, adaptability, and a commitment to purpose-driven growth.