CALL FOR PAPER

This conference is designated for in-person presentation.

The Azman Hashim International Business School Action Research Conference (AHIBS-ACT 2025) invites researchers, scholars, and practitioners to submit their papers for this international action research conference. We welcome submissions that employ action research as a methodology or present research findings that demonstrate tangible impact on industry and community.

AHIBS-ACT 2025 is committed to fostering discussions on practical, real-world applications of research that drive meaningful change. We seek contributions that not only advance academic knowledge but also provide actionable insights, transformative solutions, and sustainable improvements in various sectors.

Four Tracks on Business and Management

  • Marketing
  • Entrepreneurship and Economic Development
  • Human Resources and Organizational Behaviour
  • Finance and Accounting

In addition to these tracks, we welcome transdisciplinary research that integrates Information Systems, Artificial Intelligence (AI), and Engineering with business and management. Research that explores the intersections of technology, digital transformation, and industry applications is highly encouraged.

We invite scholars working across disciplines to submit their work and contribute to a dynamic, action-oriented discourse that drives innovation and sustainable impact. Join us in shaping the future of action research for meaningful change!

OFFICIAL LANGUAGE
English

CONFERENCE SCOPE

1. The AHIBS-ACT 2025 invites submission of academic and professional research papers/extended abstracts from the full range of action research, including all sub-fields and related topics in Entreprenuership, Economics, Accounting, Finance, Marketing, Management, and Oranizational Behavior.

2. All accepted papers at the AHIBS-ACT 2025 will be considered for publication as book chapters in an IGI Global publication, which will be indexed in Scopus. This provides authors with an excellent opportunity to contribute to high-quality, Scopus-indexed research in their respective fields.

3. Interested parties without papers for presentation are also invited to participate as non-presenters/listeners at the AHIBS-ACT 2025. The event offers a platform for networking, knowledge sharing, and exploring innovative strategies and trends in related fields.

IMPORTANT DATES

Submission Deadline for Abstract:

31st March 2025

Notification of acceptance:

30th April 2025

Camera-Ready (Full) Paper Submission:

1st June 2025

Conference Date:

15th – 16th July 2025

SUBMISSION GUIDELINES

1. Submit Abstract/Full Papers (in MS Word) via the Online Submission [Click To Enter]

or Scan QRCODE

2. [Click Here] to download Manuscript Template.

3. [Click Here] to download Author Guidelines.

4. All submitted papers will undergo a rigorous peer-review process by a panel of experts in the field. Papers will be evaluated based on originality, relevance, clarity, and contribution to the respective field. Authors of accepted papers will be invited to present their work at the conference.

CONFERENCE TRACKS

The AHIBS-ACT 2025 Conference features four key tracks:

Marketing

Topic of interest include, but are not limited to:

  • Digital Marketing and Social Media Strategies

  • Artificial Intelligence and Machine Learning in Marketing
  • Customer Experience and Engagement
  • Content Marketing and Storytelling
  • Big Data Analytics and Consumer Insights
  • Marketing Automation and Personalization
  • Influencer Marketing and Brand Partnerships
  • Mobile Marketing and App-based Strategies
  • Ethical and Sustainable Marketing Practices
  • Omnichannel Marketing and Integrated Campaigns
  • Global Marketing Trends and Cross-Cultural Strategies
  • Neuromarketing and Consumer Behavior
  • Emerging Technologies and Their Impact on Marketing

Entrepreneurship and Economic Development

Topic of interest include, but are not limited to:

  • Innovation and Entrepreneurship
  • Economic Development Policies
  • Social Entrepreneurship and Impact Investing
  • Startup Ecosystems and Incubators
  • Entrepreneurship Education and Training
  • Technological Advancements in Economic Development
  • Sustainable Development and Entrepreneurship

  • Microfinance and Economic Growth

Human Resources Management and Organizational Behavior

Topic of interest include, but are not limited to:

  • Innovative HR practices in the digital age
  • Employee engagement and motivation in a remote work environment
  • Leadership and management strategies in times of crisis
  • Organizational culture and change management
  • Diversity and inclusion in the workplace
  • Talent acquisition and retention in a competitive market
  • Impact of technology on HR functions
  • Mental health and well-being of employees
  • HR analytics and data-driven decision-making

  • Ethical considerations in HRM

  • Business Strategy

Finance and Accounting

Topic of interest include, but are not limited to:

  • Innovations in financial technology

  • Corporate finance and governance
  • International financial markets
  • Financial risk management
  • Behavioral finance
  • Accounting standards and practices
  • Sustainability and corporate social responsibility

  • Auditing and assurance services

PUBLICATION

1. All accepted papers at the AHIBS-ACT 2025 will be submitted for IGI Global Book Chapters, indexed in Scopus and will be reviewed by experts and editors. Accepted papers are based on their decisions.

BEST PAPER PRIZES AND AWARDS

AHIBS-ACT 2025 Best Paper Award: Approximately 10% of the papers accepted for presentation at the conference will be selected as best papers for their outstanding contributions towards research. A Best Paper Award certificate will be issued to the award-winning authors.

ENQUIRY
For enquiry please email to ahibs-actconference@utm.my or fill up form below :

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