CALL FOR PAPER
This conference is designated for in-person presentation.Action research is an approach to research that focuses on solving real-world problems and creating practical solutions, to address industry challenges, improve business practices, or contribute to the development of knowledge in the field. It involves a collaborative and iterative process that engages researchers and practitioners in a cyclical manner, allows researchers working closely with industry partners, organizations, or communities to identify issues, develop interventions or solutions, implement them, and evaluate their impact. This collaborative and applied research approach allows for the practical application of research findings and the potential for creating positive change in the business environment.
Action research aim to bridge the gap between theory and practice by actively involving stakeholders in the research process, generating actionable insights, and contributing to the advancement of business knowledge and practices.
Universiti Teknologi Malaysia
CONFERENCE SCOPE
1. The AHIBS-ACT 2025 invites submission of academic and professional research papers/extended abstracts from the full range of action research, including all sub-fields and related topics in Entreprenuership, Economics, Accounting, Finance, Marketing, Management, and Oranizational Behavior.
2. All accepted papers at the AHIBS-ACT 2025 will be considered for publication as book chapters in an IGI Global publication, which will be indexed in Scopus. This provides authors with an excellent opportunity to contribute to high-quality, Scopus-indexed research in their respective fields.
3. Interested parties without papers for presentation are also invited to participate as non-presenters/listeners at the AHIBS-ACT 2025. The event offers a platform for networking, knowledge sharing, and exploring innovative strategies and trends in related fields.
IMPORTANT DATES
Submission Deadline for Abstract:
31st March 2025
Notification of acceptance:
Camera-Ready (Full) Paper Submission:
Conference Date:
SUBMISSION GUIDELINES
1. Submit Abstract/Full Papers (in MS Word) via the Online Submission [Click To Enter]
or Scan QRCODE
2. [Click Here] to download Manuscript Template.
3. [Click Here] to download Author Guidelines.
4. All submitted papers will undergo a rigorous peer-review process by a panel of experts in the field. Papers will be evaluated based on originality, relevance, clarity, and contribution to the respective field. Authors of accepted papers will be invited to present their work at the conference.
CONFERENCE TRACKS
The AHIBS-ACT 2025 Conference features four key tracks:
Marketing
Topic of interest include, but are not limited to:
-
Digital Marketing and Social Media Strategies
- Artificial Intelligence and Machine Learning in Marketing
- Customer Experience and Engagement
- Content Marketing and Storytelling
- Big Data Analytics and Consumer Insights
- Marketing Automation and Personalization
- Influencer Marketing and Brand Partnerships
- Mobile Marketing and App-based Strategies
- Ethical and Sustainable Marketing Practices
- Omnichannel Marketing and Integrated Campaigns
- Global Marketing Trends and Cross-Cultural Strategies
- Neuromarketing and Consumer Behavior
- Emerging Technologies and Their Impact on Marketing
Entrepreneurship and Economic Development
Topic of interest include, but are not limited to:
- Innovation and Entrepreneurship
- Economic Development Policies
- Social Entrepreneurship and Impact Investing
- Startup Ecosystems and Incubators
- Entrepreneurship Education and Training
- Technological Advancements in Economic Development
- Sustainable Development and Entrepreneurship
-
Microfinance and Economic Growth
Human Resources Management and Organizational Behavior
Topic of interest include, but are not limited to:
- Innovative HR practices in the digital age
- Employee engagement and motivation in a remote work environment
- Leadership and management strategies in times of crisis
- Organizational culture and change management
- Diversity and inclusion in the workplace
- Talent acquisition and retention in a competitive market
- Impact of technology on HR functions
- Mental health and well-being of employees
- HR analytics and data-driven decision-making
-
Ethical considerations in HRM
- Business Strategy
Finance and Accounting
Topic of interest include, but are not limited to:
-
Innovations in financial technology
- Corporate finance and governance
- International financial markets
- Financial risk management
- Behavioral finance
- Accounting standards and practices
- Sustainability and corporate social responsibility
-
Auditing and assurance services
PUBLICATION
1. All accepted papers at the AHIBS-ACT 2025 will be submitted for IGI Global Book Chapters, indexed in Scopus and will be reviewed by experts and editors. Accepted papers are based on their decisions.
BEST PAPER PRIZES AND AWARDS
AHIBS-ACT 2025 Best Paper Award: Approximately 10% of the papers accepted for presentation at the conference will be selected as best papers for their outstanding contributions towards research. A Best Paper Award certificate will be issued to the award-winning authors.
For enquiry please email to ahibs-actconference@utm.my or fill up form below :
