PAPER AND PRESENTATION

This conference is designated for in-person presentation.

NEWS: ABSTRACT SUBMISSION DEADLINE EXTENDED TO    30TH APRIL

The Azman Hashim International Business School Action Research Conference (AHIBS-ACT 2025) invites researchers, scholars, and practitioners to submit their papers for this international action research conference. We welcome submissions that employ action research as a methodology or present research findings that demonstrate tangible impact on industry and community.

AHIBS-ACT 2025 is committed to fostering discussions on practical, real-world applications of research that drive meaningful change. We seek contributions that not only advance academic knowledge but also provide actionable insights, transformative solutions, and sustainable improvements in various sectors.

Four Tracks on Business and Management

  • Marketing
  • Entrepreneurship and Economic Development
  • Human Resources and Organizational Behaviour
  • Finance and Accounting

In addition to these tracks, we welcome transdisciplinary research that integrates Information Systems, Artificial Intelligence (AI), and Engineering with business and management. Research that explores the intersections of technology, digital transformation, and industry applications is highly encouraged.

We invite scholars working across disciplines to submit their work and contribute to a dynamic, action-oriented discourse that drives innovation and sustainable impact. Join us in shaping the future of action research for meaningful change!

OFFICIAL LANGUAGE

English

LINK TO SUBMISSION

Abstract – Click Here

Full Paper – Click Here

CONFERENCE SCOPE

1. The AHIBS-ACT 2025 invites submission of academic and professional research papers/extended abstracts from the full range of action research, including all sub-fields and related topics in Entreprenuership, Economics, Accounting, Finance, Marketing, Management, and Oranizational Behavior.

2. Publication Opportunity:

    • Conference Proceedings
    • SCOPUS-Indexed Journals
    • IGI Global Book Chapters
    • ERA-Indexed Journals

3. Interested parties without papers for presentation are also invited to participate as non-presenters/listeners at the AHIBS-ACT 2025. The event offers a platform for networking, knowledge sharing, and exploring innovative strategies and trends in related fields.

CONFERENCE TRACKS

The AHIBS-ACT 2025 Conference features four key tracks:

Marketing

Topic of interest include, but are not limited to:

  • Digital Marketing and Social Media Strategies

  • Artificial Intelligence and Machine Learning in Marketing
  • Customer Experience and Engagement
  • Content Marketing and Storytelling
  • Big Data Analytics and Consumer Insights
  • Marketing Automation and Personalization
  • Influencer Marketing and Brand Partnerships
  • Mobile Marketing and App-based Strategies
  • Ethical and Sustainable Marketing Practices
  • Omnichannel Marketing and Integrated Campaigns
  • Global Marketing Trends and Cross-Cultural Strategies
  • Neuromarketing and Consumer Behavior
  • Emerging Technologies and Their Impact on Marketing

Entrepreneurship and Economic Development

Topic of interest include, but are not limited to:

  • Innovation and Entrepreneurship
  • Economic Development Policies
  • Social Entrepreneurship and Impact Investing
  • Startup Ecosystems and Incubators
  • Entrepreneurship Education and Training
  • Technological Advancements in Economic Development
  • Sustainable Development and Entrepreneurship

  • Microfinance and Economic Growth

Human Resources Management and Organizational Behavior

Topic of interest include, but are not limited to:

  • Innovative HR practices in the digital age
  • Employee engagement and motivation in a remote work environment
  • Leadership and management strategies in times of crisis
  • Organizational culture and change management
  • Diversity and inclusion in the workplace
  • Talent acquisition and retention in a competitive market
  • Impact of technology on HR functions
  • Mental health and well-being of employees
  • HR analytics and data-driven decision-making

  • Ethical considerations in HRM

  • Business Strategy

Finance and Accounting

Topic of interest include, but are not limited to:

  • Innovations in financial technology

  • Corporate finance and governance
  • International financial markets
  • Financial risk management
  • Behavioral finance
  • Accounting standards and practices
  • Sustainability and corporate social responsibility

  • Auditing and assurance services

IMPORTANT DATES

Abstract Submission Deadline (Extended)

30th April 2025

Notification of acceptance:

31st May 2025

Camera-Ready (Full) Paper Submission:

 30th June 2025

Conference Date:

15th – 16th July 2025

PUBLICATION OPPORTUNITY

1. Conference Proceedings

2. SCOPUS-Indexed Journals

3. IGI Global Book Chapters

4. ERA-Indexed Journals

BEST PAPER AWARDS & BEST PRESENTER

  • Outstanding papers will be honoured with Best Paper Awards across thematic tracks.
  • Exceptional presenters will be recognised for their clarity, engagement, and delivery. This award celebrates excellence in communicating research to diverse audiences.
ENQUIRY
For enquiry please email to ahibs-actconference@utm.my or fill up form below :

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