Dr. Adaviah Mas’od develop her early interest on Diploma in Management of Technology. She then proceeded and received her first degree in Management of Technology (Marketing) from Universiti Teknologi Malaysia. After completing her Master of Business Admin (Marketing) at University of Malaya, she finally developed her research interest in social marketing specifically in consumer green behaviour during her doctoral research.
Dr Adaviah then employed as a doctor in Azman Hashim International Business School (AHIBS) UTM and her discipline expertise lies in social marketing, consumer behaviour, and marketing teaching. She works across various social change initiatives specifically on environmental sustainability and behavioural changes research.
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Consumer behaviour, consumer psychology, behavioural and social changes