{"id":3194,"date":"2026-10-30T00:48:39","date_gmt":"2026-10-30T00:48:39","guid":{"rendered":"https:\/\/business.utm.my\/ahibs-act2027\/?page_id=3194"},"modified":"2026-10-30T08:29:02","modified_gmt":"2026-10-30T08:29:02","slug":"tracks","status":"publish","type":"page","link":"https:\/\/business.utm.my\/bradford-ahibs-act2027\/tracks\/","title":{"rendered":"Conference tracks"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<section id=\"ba-reg-hero\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"ba-reg-hero-inner\"><!-- [et_pb_line_break_holder] -->    <pee class=\"ba-reg-eyebrow\">RESEARCH &#038; SUBMISSIONS<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<h1>Conference Tracks<\/h1>\n<p><!-- [et_pb_line_break_holder] -->    <pee class=\"ba-reg-intro\"><!-- [et_pb_line_break_holder] -->The Bradford\u2013UTM AHIBS ACT 2027 welcomes original research papers, conceptual studies, systematic literature reviews, case studies, and industry-oriented contributions addressing the responsible development, adoption, and application of financial technologies and artificial intelligence across business, management, and society.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->#ba-reg-hero {<!-- [et_pb_line_break_holder] -->  background: linear-gradient(120deg, #160b2e 0%, #8c52ff 100%);<!-- [et_pb_line_break_holder] -->  border-bottom: 5px solid #5ce1e6;<!-- [et_pb_line_break_holder] -->  padding: 70px 0 90px;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-family: 'DM Sans', Arial, sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-reg-hero * { box-sizing: border-box; }<!-- [et_pb_line_break_holder] -->#ba-reg-hero .ba-reg-hero-inner {<!-- [et_pb_line_break_holder] -->  width: 92%;<!-- [et_pb_line_break_holder] -->  max-width: 1440px;<!-- [et_pb_line_break_holder] -->  margin: 0 auto;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-reg-hero .ba-reg-eyebrow {<!-- [et_pb_line_break_holder] -->  color: #5ce1e6;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  margin: 0 0 24px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-reg-hero h1 {<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-family: 'Libre Baskerville', Georgia, serif;<!-- [et_pb_line_break_holder] -->  font-size: clamp(38px, 4vw, 45px);<!-- [et_pb_line_break_holder] -->  line-height: 1.25;<!-- [et_pb_line_break_holder] -->  letter-spacing: -1.5px;<!-- [et_pb_line_break_holder] -->  margin: 0 0 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-reg-hero .ba-reg-intro {<!-- [et_pb_line_break_holder] -->  max-width: 1000px;<!-- [et_pb_line_break_holder] -->  color: rgba(255,255,255,.86);<!-- [et_pb_line_break_holder] -->  font-size: 16px;<!-- [et_pb_line_break_holder] -->  line-height: 1.7;<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  text-align: justify;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media(max-width:767px) {<!-- [et_pb_line_break_holder] -->  #ba-reg-hero { padding: 48px 0 60px; }<!-- [et_pb_line_break_holder] -->  #ba-reg-hero .ba-reg-hero-inner { width: calc(100% - 36px); }<!-- [et_pb_line_break_holder] -->  #ba-reg-hero h1 { font-size: 37px; letter-spacing: -.8px; }<!-- [et_pb_line_break_holder] -->  #ba-reg-hero .ba-reg-intro { font-size: 15px; }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<section id=\"ba-research-tracks\"><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->#ba-research-tracks {<!-- [et_pb_line_break_holder] -->  --bg:#160B2E; --card:#21143D; --white:#F8F5FF;<!-- [et_pb_line_break_holder] -->  --muted:#B9B0CC; --cyan:#5CE1E6;<!-- [et_pb_line_break_holder] -->  background:var(--bg);color:var(--white);<!-- [et_pb_line_break_holder] -->  padding:70px 0 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.rt-count{<!-- [et_pb_line_break_holder] -->  color:var(--cyan);font:700 14px 'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->  letter-spacing:.5px;text-align:right;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-grid{<!-- [et_pb_line_break_holder] -->  display:grid;grid-template-columns:repeat(3,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card{<!-- [et_pb_line_break_holder] -->  --accent:#5CE1E6;<!-- [et_pb_line_break_holder] -->  background:var(--card);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(255,255,255,.09);<!-- [et_pb_line_break_holder] -->  border-top:5px solid var(--accent);<!-- [et_pb_line_break_holder] -->  border-radius:7px;padding:32px 30px 34px;<!-- [et_pb_line_break_holder] -->  min-height:235px;display:flex;flex-direction:column;<!-- [et_pb_line_break_holder] -->  justify-content:space-between;gap:28px;<!-- [et_pb_line_break_holder] -->  transition:transform .3s ease,box-shadow .3s ease,<!-- [et_pb_line_break_holder] -->             border-color .3s ease,background .3s ease;<!-- [et_pb_line_break_holder] -->  transform-origin:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card:nth-child(5n+1){--accent:#5CE1E6;}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card:nth-child(5n+2){--accent:#8C52FF;}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card:nth-child(5n+3){--accent:#FF79C6;}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card:nth-child(5n+4){--accent:#FFC66E;}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card:nth-child(5n){--accent:#8DE7B8;}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card:hover{<!-- [et_pb_line_break_holder] -->  transform:translateY(-7px) scale(1.025);<!-- [et_pb_line_break_holder] -->  border-color:var(--accent);background:#291A49;<!-- [et_pb_line_break_holder] -->  box-shadow:0 0 12px color-mix(in srgb,var(--accent) 35%,transparent),<!-- [et_pb_line_break_holder] -->             0 0 30px color-mix(in srgb,var(--accent) 18%,transparent);<!-- [et_pb_line_break_holder] -->  position:relative;z-index:2;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-card-top{<!-- [et_pb_line_break_holder] -->  display:flex;justify-content:space-between;align-items:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-icon{<!-- [et_pb_line_break_holder] -->  width:38px;height:38px;color:var(--accent);<!-- [et_pb_line_break_holder] -->  filter:drop-shadow(0 0 6px var(--accent));<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-research-tracks .rt-number{<!-- [et_pb_line_break_holder] -->  color:var(--muted);font:700 13px 'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->  letter-spacing:.5px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-research-tracks h3{<!-- [et_pb_line_break_holder] -->  color:var(--white);<!-- [et_pb_line_break_holder] -->  font-family:'Libre Baskerville',serif;<!-- [et_pb_line_break_holder] -->  font-size:clamp(18px,1.55vw,25px);<!-- [et_pb_line_break_holder] -->  line-height:1.55;margin:0;font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media(max-width:900px){<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-grid{grid-template-columns:repeat(2,minmax(0,1fr));}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media(max-width:600px){<!-- [et_pb_line_break_holder] -->  #ba-research-tracks{padding:52px 0;}<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-inner{width:calc(100% - 36px);}<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-heading{<!-- [et_pb_line_break_holder] -->    align-items:flex-start;flex-direction:column;margin-bottom:28px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-count{text-align:left;}<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-grid{grid-template-columns:1fr;gap:16px;}<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-card{min-height:185px;padding:25px 23px;}<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-card:hover{transform:translateY(-4px) scale(1.01);}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media(prefers-reduced-motion:reduce){<!-- [et_pb_line_break_holder] -->  #ba-research-tracks .rt-card{transition:none;}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"rt-inner\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"rt-heading\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>Find your research track<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"rt-count\">10 TRACKS \u00b7 INTERDISCIPLINARY PERSPECTIVES<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"rt-grid\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><rect x=\"2.5\" y=\"6\" width=\"19\" height=\"12\" rx=\"2\"\/><circle cx=\"8\" cy=\"12\" r=\"1.5\"\/><path d=\"M16 12h2\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 01<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Responsible FinTech and Digital Financial Innovation<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M12 2 20 5v6c0 5-3.4 9-8 11-4.6-2-8-6-8-11V5z\"\/><path d=\"m8.5 12 2.2 2.2 4.8-5\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 02<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Responsible AI, Ethics, and Governance<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M3 8h18l-1.5-4h-15z\"\/><path d=\"M4 8v12h16V8\"\/><path d=\"M9 12a3 3 0 0 0 6 0\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 03<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>AI in Marketing and Consumer Behaviour<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M20 21v-2a4 4 0 0 0-3-3.87M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 04<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>AI in Human Resource Management and Future of Work<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"m15.5 8.5-2 5-5 2 2-5z\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 05<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>AI in Strategic Management and Organisational Transformation<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M9 18h6M10 22h4M8 14c-1.3-1.1-2-2.6-2-4.5a6 6 0 0 1 12 0c0 1.9-.7 3.4-2 4.5-.7.6-1 1.2-1 2H9c0-.8-.3-1.4-1-2z\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 06<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>AI, Entrepreneurship, and Business Innovation<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M20 4c-8 0-15 4-16 13 5 3 13 1 15-7\"\/><path d=\"M4 21c3-6 7-9 13-13\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 07<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>AI, Sustainability, and Responsible Business Practices<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M3 17 9 11l4 3 8-9\"\/><path d=\"M15 5h6v6\"\/><path d=\"M4 21v-3M9 21v-6M14 21v-4M19 21v-8\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 08<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>AI, Business Analytics, and Intelligent Decision-Making<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M2 8 12 3l10 5-10 5z\"\/><path d=\"M6 10v6c3 3 9 3 12 0v-6M22 8v7\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 09<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>AI in Education, Healthcare, and Public Services<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"rt-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"rt-card-top\"><!-- [et_pb_line_break_holder] -->        <svg class=\"rt-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><rect x=\"9\" y=\"2\" width=\"6\" height=\"6\" rx=\"1\"\/><rect x=\"2\" y=\"16\" width=\"6\" height=\"6\" rx=\"1\"\/><rect x=\"16\" y=\"16\" width=\"6\" height=\"6\" rx=\"1\"\/><path d=\"M12 8v4M5 16v-4h14v4\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <span class=\"rt-number\">TRACK 10<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Emerging Technologies and Interdisciplinary Business Applications<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"ba-interdisciplinary\"><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->#ba-interdisciplinary{<!-- [et_pb_line_break_holder] -->  --bg:#160B2E;--cyan:#5CE1E6;<!-- [et_pb_line_break_holder] -->  --white:#F8F5FF;--muted:#B9B0CC;<!-- [et_pb_line_break_holder] -->  background:var(--bg);color:var(--white);<!-- [et_pb_line_break_holder] -->  padding:55px 0 70px;<!-- [et_pb_line_break_holder] -->  font-family:'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary *{box-sizing:border-box;}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary .id-inner{<!-- [et_pb_line_break_holder] -->  width:86%;max-width:1320px;margin:auto;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary .id-panel{<!-- [et_pb_line_break_holder] -->  border-left:5px solid var(--cyan);<!-- [et_pb_line_break_holder] -->  padding:4px 0 4px 34px;margin-bottom:35px;<!-- [et_pb_line_break_holder] -->  box-shadow:-8px 0 22px -17px var(--cyan);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary h2{<!-- [et_pb_line_break_holder] -->  color:var(--white);<!-- [et_pb_line_break_holder] -->  font-family:'Libre Baskerville',serif;<!-- [et_pb_line_break_holder] -->  font-size:clamp(23px,2vw,32px);<!-- [et_pb_line_break_holder] -->  line-height:1.4;margin:0 0 24px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary p{<!-- [et_pb_line_break_holder] -->  color:var(--muted);<!-- [et_pb_line_break_holder] -->  font-family:'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->  font-size:16px;line-height:1.85;<!-- [et_pb_line_break_holder] -->  margin:0 0 17px;max-width:1120px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary .id-button{<!-- [et_pb_line_break_holder] -->  display:inline-flex;align-items:center;gap:15px;<!-- [et_pb_line_break_holder] -->  margin-top:12px;padding:17px 27px;<!-- [et_pb_line_break_holder] -->  background:var(--cyan);color:#160B2E;<!-- [et_pb_line_break_holder] -->  text-decoration:none;<!-- [et_pb_line_break_holder] -->  font:700 15px 'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->  border:1px solid var(--cyan);border-radius:3px;<!-- [et_pb_line_break_holder] -->  transition:all .25s ease;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary .id-button:hover{<!-- [et_pb_line_break_holder] -->  background:transparent;color:var(--cyan);<!-- [et_pb_line_break_holder] -->  box-shadow:0 0 18px rgba(92,225,230,.25);<!-- [et_pb_line_break_holder] -->  transform:translateY(-3px);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-interdisciplinary .id-arrow{<!-- [et_pb_line_break_holder] -->  font-size:21px;line-height:1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media(max-width:600px){<!-- [et_pb_line_break_holder] -->  #ba-interdisciplinary{padding:45px 0 55px;}<!-- [et_pb_line_break_holder] -->  #ba-interdisciplinary .id-inner{width:calc(100% - 36px);}<!-- [et_pb_line_break_holder] -->  #ba-interdisciplinary .id-panel{padding-left:22px;}<!-- [et_pb_line_break_holder] -->  #ba-interdisciplinary p{font-size:15px;}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"id-inner\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"id-panel\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>Interdisciplinary submissions are strongly encouraged.<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>The conference welcomes research from finance, accounting, economics, marketing, human resource management, strategic management, entrepreneurship, operations management, information systems, public administration, and related disciplines.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>Submissions should demonstrate a clear connection to artificial intelligence, financial technology, responsible digital innovation, or their implications for business and society.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- Replace #submission with your actual abstract submission page URL --><!-- [et_pb_line_break_holder] -->  <a class=\"id-button\" href=\"https:\/\/forms.cloud.microsoft\/pages\/responsepage.aspx?id=0aJeJGVDJkeAWmMeuT2Tqm-nlNJMnU9KhFWqvLAxKUJURjRLQ0RCU1pRNkdRRlhQMlo3WERWTEpNUC4u&#038;route=shorturl\"><!-- [et_pb_line_break_holder] -->    Submit an Abstract <span class=\"id-arrow\">\u2197<\/span><!-- [et_pb_line_break_holder] -->  <\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<section id=\"ba-publication\"><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->#ba-publication{<!-- [et_pb_line_break_holder] -->  --bg:#21143D;--white:#F8F5FF;<!-- [et_pb_line_break_holder] -->  --cyan:#5CE1E6;--muted:#B9B0CC;<!-- [et_pb_line_break_holder] -->  --line:rgba(229,222,242,.2);<!-- [et_pb_line_break_holder] -->  background:var(--bg);color:var(--white);<!-- [et_pb_line_break_holder] -->  padding:70px 0 65px;<!-- [et_pb_line_break_holder] -->  font-family:'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication *{box-sizing:border-box;}<!-- [et_pb_line_break_holder] -->#ba-publication .pub-inner{<!-- [et_pb_line_break_holder] -->  width:86%;max-width:1320px;margin:auto;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication .pub-icon{<!-- [et_pb_line_break_holder] -->  width:42px;height:42px;color:var(--cyan);<!-- [et_pb_line_break_holder] -->  margin-bottom:24px;<!-- [et_pb_line_break_holder] -->  filter:drop-shadow(0 0 8px rgba(92,225,230,.4));<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication h2{<!-- [et_pb_line_break_holder] -->  color:var(--white);<!-- [et_pb_line_break_holder] -->  font-family:'Libre Baskerville',serif;<!-- [et_pb_line_break_holder] -->  font-size:clamp(27px,3vw,30px);<!-- [et_pb_line_break_holder] -->  line-height:1.3;margin:0 0 17px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication h3{<!-- [et_pb_line_break_holder] -->  color:var(--cyan);<!-- [et_pb_line_break_holder] -->  font-family:'Libre Baskerville',serif;<!-- [et_pb_line_break_holder] -->  font-size:clamp(17px,1.7vw,25px);<!-- [et_pb_line_break_holder] -->  line-height:1.5;font-weight:400;<!-- [et_pb_line_break_holder] -->  margin:0 0 38px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication .pub-copy{<!-- [et_pb_line_break_holder] -->  display:grid;grid-template-columns:1fr 1fr;<!-- [et_pb_line_break_holder] -->  gap:38px;margin-bottom:48px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication p{<!-- [et_pb_line_break_holder] -->  color:var(--muted);<!-- [et_pb_line_break_holder] -->  font-family:'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->  font-size:16px;line-height:1.85;margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication .pub-pillars{<!-- [et_pb_line_break_holder] -->  display:grid;grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->  border-top:1px solid var(--line);<!-- [et_pb_line_break_holder] -->  border-bottom:1px solid var(--line);<!-- [et_pb_line_break_holder] -->  padding:27px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication .pub-pillar{<!-- [et_pb_line_break_holder] -->  text-align:center;color:var(--white);<!-- [et_pb_line_break_holder] -->  font-family:'Libre Baskerville',serif;<!-- [et_pb_line_break_holder] -->  font-size:clamp(23px,2.4vw,23px);<!-- [et_pb_line_break_holder] -->  padding:0 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication .pub-pillar+.pub-pillar{<!-- [et_pb_line_break_holder] -->  border-left:1px solid var(--line);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#ba-publication .pub-note{<!-- [et_pb_line_break_holder] -->  margin-top:42px;color:var(--muted);<!-- [et_pb_line_break_holder] -->  font:italic 14px\/1.7 'DM Sans',sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media(max-width:650px){<!-- [et_pb_line_break_holder] -->  #ba-publication{padding:55px 0;}<!-- [et_pb_line_break_holder] -->  #ba-publication .pub-inner{width:calc(100% - 36px);}<!-- [et_pb_line_break_holder] -->  #ba-publication .pub-copy{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;gap:18px;margin-bottom:35px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #ba-publication .pub-pillars{padding:20px 0;}<!-- [et_pb_line_break_holder] -->  #ba-publication .pub-pillar{font-size:20px;padding:0 8px;}<!-- [et_pb_line_break_holder] -->  #ba-publication .pub-note{margin-top:28px;}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"pub-inner\"><!-- [et_pb_line_break_holder] -->  <svg class=\"pub-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"><!-- [et_pb_line_break_holder] -->    <path d=\"M12 7v14M12 7C10 3 3 3 2 4v15c4-1 8 0 10 2M12 7c2-4 9-4 10-3v15c-4-1-8 0-10 2\"\/><!-- [et_pb_line_break_holder] -->  <\/svg><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>Present in Bradford, Publish Beyond Borders<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<h3>Take your research beyond presentation and towards publication<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"pub-copy\"><!-- [et_pb_line_break_holder] -->    <pee>Bradford\u2013UTM AHIBS ACT 2027 invites conference presenters to submit their research papers for consideration for publication in an edited academic book.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>Selected papers may be developed into book chapters, giving authors a platform to share their research with a wider international academic audience.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"pub-pillars\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"pub-pillar\">Present<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"pub-pillar\">Publish<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"pub-pillar\">Inspire<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee class=\"pub-note\">All submissions will be subject to editorial review and selection. Further publication details will be announced in due course.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-100px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<footer id=\"ba-conference-footer\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"ba-footer-inner\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"ba-footer-brand\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Bradford\u2013UTM AHIBS ACT <span>2027<\/span><\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Responsible FinTech &#038; Artificial Intelligence<\/pee><!-- [et_pb_line_break_holder] -->      <pee>University of Bradford, UK<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"ba-footer-column\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h4>JOINTLY ORGANISED BY<\/h4>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Azman Hashim International Business School, UTM<\/pee><!-- [et_pb_line_break_holder] -->      <pee>University of Bradford, United Kingdom<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"ba-footer-column\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h4>CONFERENCE SECRETARIAT<\/h4>\n<p><!-- [et_pb_line_break_holder] -->      <a href=\"mailto:ahibs-actconference@utm.my\"><!-- [et_pb_line_break_holder] -->        ahibs-actconference@utm.my<!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"ba-footer-bottom\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"ba-footer-bottom-inner\"><!-- [et_pb_line_break_holder] -->      <span>\u00a9 2027 Bradford\u2013UTM AHIBS ACT Conference<\/span><!-- [et_pb_line_break_holder] -->      <span>International Research Conference, Spring Masterclass and Stakeholder Engagement<\/span><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/footer>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->#ba-conference-footer {<!-- [et_pb_line_break_holder] -->  --footer-dark-purple: #160b2e;<!-- [et_pb_line_break_holder] -->  --footer-purple: #8c52ff;<!-- [et_pb_line_break_holder] 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