International Journal of Innovation and Business Strategy

Galvanize Lab: Art For A Living

Written by Nur Sa’adah Muhamad, Nur Suryana Muhamad.

Noor Herleena and Ana Suryana were the entrepreneurs/business partners who co-founded Galvanize Lab, together with Azimin Tazilan who was the Creative Advisor of Galvanize. Galvanize had recently started a business at the Jonker Street, Melaka, called Warung Seni, an art gallery cafe and studio that offered a combination of a contemporary art gallery, a small cafe, a retail outlet, an event hosting outlet as well as a studio stay. At the end of 2012, the management team of Galvanize was contemplating to enter into a new business dubbed as “Living Antique Gallery and Hotel”, which was a collaboration project with HM Antiques Sdn Bhd, a well-known antique crafts and furniture trader in the Jonker area. The management team of Galvanize needed to scrutinize the project’s strengths, weaknesses, opportunities, and threats before deciding to invest in the new project.

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