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Zainab Khalifah

Zainab Khalifah is a Professor at Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Skudai, Johor. She is active in research and consultancy in the field of tourism management and community based tourism (CBT) besides teaching in the Masters of Tourism Planning program at UTM. Among the research and consultancy projects that she has been involved include Evaluating the Economic Benefits of CBT using Value Chain Analysis, Strategic Review of the Malaysian Tourism Industry Policy and Implementation, and developing the ASEAN Homestay Standard. Presently she is also a trainer for the Malaysian Tourism Quality Assurance Endorsement Program (MyTQA) for MOTAC.

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Research Interest

Tourism Management, Community Based Tourism, Ecotourism

Number of current supervisees

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