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Zuraidah Sulaiman

Dr. Zuraidah Sulaiman enjoyed a colourful stint in the industry, working at Honda Malaysia as an IT and Administration Executive before she decided to jump into the bandwagon of academia. She began her career as an academic at the Universiti Teknologi PETRONAS (UTP), where she stayed as an IT tutor/lecturer, and left in 2007. Following UTP, she now serves UTM as a Senior Lecturer teaching IT-related courses in the field of marketing. She attained her PhD in Marketing from the University of Sydney, Australia. Other than being a General Manager at UTM Souvenir Shop, she is actively involved in market research projects, consultation, community engagement work, and is invited as a speaker and judge at several national level programs.

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Research Interest

Digital Marketing, Social Media Marketing, Sustainability or Green Marketing, Consumer Behaviour, Social Entrepreneurship, IT in Business

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