ANGEL Erasmus+ CBHE International Conference

Case Study Abstracts

Case Study Abstracts

Case Study Abstracts

Collection of Teaching Case Abstract

Transforming Social Elder Care and AgeTech in Russia. Opeka Nursing Homes – Getting rid of stereotypes.

Case ID: AIC24-020

Magdalena Alejandra Gaete Sepulveda

Theme: Entrepreneurship (conventional and social)

This study explored the purpose and vision of Alexey Mavrin, the founder of the network of care homes “Opeka.” Mavrin established “Opeka” not for profit, but to solve a social problem—creating a place where elderly people could enjoy life and have fun, regardless of their age. His model emphasized high standards of quality, safety, and aesthetics, such as using unbreakable plates and setting tables meticulously, to foster a comfortable and pleasant atmosphere for the residents. The “Opeka” model was from the begining human-centered, focusing on the needs and desires of elderly people. Mavrin aimed to address key issues of traditional nursing homes by eliminating unpleasant aspects that made visitors and residents feel comfortable. Establishing these care homes was seen as a long-term social impact investment. Mavrin’s approach was to create an environment where current employees and their children might one day find themselves, ensuring that the care provided to the elderly set a standard for the future. This study highlighted how “Opeka” was transforming elder care in Russia, addressing both immediate needs and future societal shifts.


Case ID: AIC24-016

Kaliyammah A/P N Marimuthu, Adriana Mohd Rizal & Engku Badreena Engku Mohamad Zaki

Theme: Digital Marketing

Graphic Design Studio faced a significant drop in customer acquisition from 2021 until 2022. Ms. Atikah was in dilemma to choose which of the two innovative marketing strategies of social media would rejuvenate Graphic Design Studio’s customer base and enhance the customer outreach. She needed to ensure that the strategy chosen aligned with Graphic Design Studio’s core brand values, guaranteeing effectiveness and genuineness in attracting new customers. Ms. Atikah needed to present to the company investor on the advantages and disadvantages of both marketing strategies by the end of January 2023.

Dancing with Giants: Does ‘Green’ Talents Deserve to be Happy?

Case ID: AIC24-006

Tur Nastiti, Vareskyu Khilgiya Budiman

Theme: Leadership

Dancing with Giants: Does ‘Green’ Talents Deserve to be Happy? is a case in the topic of work-family conflict and leadership. The green talents are those young generations working in the giant construction industry in Indonesia. Along with the construction of Indonesia New Capital City (called as Ibu Kota Nusantara/IKN), career opportunities for the young talents are widely provided especially in the construction industries. However, the IKN is located in the center of a naturally beautiful forest area in Kalimantan Island. Indeed, the IKN is 1260 km from Jakarta with a not yet developed living and transportation facilities provided. Those taking the career opportunities will be remotely located and in distance with their beloved families. Furthermore, human resources in this industry will be stressed with tons of deadlines and responsibilities. Would it be possible for the young generation to keep a balance of working and family domains dealing with the condition? How should leaders manage the dynamics?

Palm Oil Industry: A Strategic Approach for Long-Term Business Success

Case ID: AIC24-010

Chow Lee Peng & Nor Aiza Mohd Zamil

Theme: Sustainable Wealth Creation

ABC Sdn Bhd, a palm oil production enterprise based in Johor Bahru, Malaysia, is currently grappling with unsatisfactory financial results that are impacting its group-level profitability. The parent company, AAA Sdn Bhd, has established performance benchmarks tied to financial performance to enhance yearly profits. However, after one and a half years, ABC was unable to reach these minimum standards. Consequently, the Chief Operating Officer, Mr. Y, was tasked with executing a strategic analytical report to enhance the company’s profitability and secure its long-term success.

Fatma’s Art: Navigating to A Competitive Market

Case ID: AIC24-008

Ebtisam Muawia Mohamedkhair Mustafa, Maeva Apriza Putri, Law Jia Xin, Zhang Shasha, Farzana Quoquab

Theme: Consumer Behaviour

This case highlights the struggles and the challenges that a freelance artist faced in establishing her small art business in a competitive market. In June 2020, Fatma launched her freelance art business ‘Fatma’s Art’ in a hope to establish herself as an artist in the foreign land and to share her love for art among other art enthusiasts. However, she observed significant sales decline in 2021 when the pandemic was in its peak and it became worse in early 2023. Despite using the social media promotional strategies, Fatma struggled to attract the wider customer base which affected her sales volume significantly. These challenges mirrored broader trends within the art industry, highlighting the common struggles of emerging artists and entrepreneurs worldwide. She was determined to boost the sales by the end of 2023.

Harmonizing Ventures: Arweqah Company’s Strategy to Synchronize Social Impact and Investments with Saudi Arabia’s Vision 2030

Case ID: AIC24-012

Brahim Daoulhadj, Nazimah Hussin

Theme: Entrepreneurship (conventional and social)

This case study delves into a pivotal strategic decision at Arweqah Company, a prominent entity in social entrepreneurship within Saudi Arabia. under the direction of CEO Mr. Muatamad Bagais. With limited resources and the goal to align with Saudi Arabia’s Vision 2030, the company faced a challenging choice between two major initiatives—Tajseer and Tajseed—for further investment and expansion. Tajseer is designed to transform productive families into sustainable business entities, whereas Tajseed focuses on enhancing the economic status of Saudi artisans by broadening their market access. Both projects have shown significant potential for growth and impact, attracting considerable attention and investment. This decision is not only crucial for determining Arweqah’s future direction but also influences the strategic priorities of the Social Development Bank of Saudi Arabia, the funder of these projects. Using a multi-criteria decision analysis (MCDA) that integrates Social Impact Assessment (SIA) and Social Return on Investment (SROI), the case explores how Arweqah manages this intricate decision-making process, evaluating the social and financial benefits of each project considering overarching strategic objectives.

Harmonizing Business, ICT, and Marketing Strategies for Thriving SMEs in the New Normal

Case ID: AIC24-025

Siti Suhaila Mad Nawi, Mohd Fathi Abu Yaziz@Mohammad, Noorshella Che Nawi, Noorul Azwin Md Nasir, Siti Afiqah Zainudin, Mohd Asrul Hery Ibrahim, Hazriah Hassan

Theme: Entrepreneurship (conventional and social)

This study explores the impact of global economic and political uncertainties, post-COVID-19 recovery challenges, and rapid ICT advancements on MSMEs. It emphasizes how important it is for business owners to have strong planning, expertise, and organizational abilities in order to create enduring enterprises, improve operational effectiveness, and maintain their competitiveness. The study, which primarily examines the XYZ Printing Company, focuses on how ICT adoption and digital technologies have affected corporate processes and marketing strategies. It finds overlapping elements from the business, marketing, and operational points of view using the three-circle model and makes suggestions for future development and performance improvement.

Financing Green Technology: Green
Financing for Green Technology?

Case ID: AIC24-014

Shafie Mohamed Zabri, Shaktivell M. Letchumanan, Siti Sarah Omar, Muhammad Asyraf Hasim, Noor Yasmin Zainun, Mohd Yussni Hashim

Theme: Entrepreneurship (conventional and social)

The case focuses on the issue faced by a new start-up offering green technology in Malaysia. It’s inevitably agreed that financing is one of the major issues impeding the development of any business establishments, particularly Micro, Small and Medium Enterprises (MSMEs). This case revolved around the true-real-life experiences of young entrepreneurs embarking on their challenging journey in becoming successful innovators. Mr. Shaktivell developed his future dream of becoming a successful businessperson, combining his passion on engineering and the love of venturing into developing innovative ideas. Stratetics Experts is the epitome of this combination. However, translating inventions into successful innovations requires massive support in relation to various areas of business venture, including finance. With availability of finance is in abundant, having clear direction in accessing these financing has proven to be quite challenging.

Does the Future of Social Enterprise Rely on its Talent Management Strategies?

Case ID: AIC24-019

Siti Sarah Omar,Nurul Fadzilla Mohd Aris, Shafie Mohamed Zabri, Mohd Asyraf Hasim, Mohd Yussni Hashim, Noor Yasmin Zainun

Theme: Human Resource Management

MJJ Enterprise, a social enterprise targeting single mothers in the local community-based in Batu Pahat, Johor, is facing significant challenges in talent management. The company’s difficulty in attracting, developing, and retaining top employees is impacting its operational efficiency and ability to fulfill its social mission. These talent management issues are leading to increased recruitment and training costs, workflow disruptions, and a decline in employee morale, ultimately hindering MJJ Enterprise’s efforts to balance profitability with positive community impact. The company must address these challenges to sustain its operations and continue making a meaningful difference in the community.

The Tailored DBA Program of Zhonghe Education Technology (Nanjing) Co., Ltd.

Case ID: AIC24-021

Gong Hong, Zhao Huazhong, Nazimah Hussin, Yao Shaoxue, Teo Wei Huei, Doong Yee Jiun

Theme: Entrepreneurship (conventional and social)

This case study focuses on the establishment and implementation of a tailored Doctorate in Business Administration (DBA) program by Zhonghe Education Technology (Nanjing) Co., Ltd. (ZET) in collaboration with Universiti Teknologi Malaysia (UTM). The program, designed to meet the specific educational needs of Chinese students, marks a significant milestone in the international education landscape, reflecting the strategic vision of ZET’s founder, Kent.

Halal Horizons: Will Islamic Branding and Digital Marketing be able to Craft Success for Asday Resources Sdn Bhd?

Case ID: AIC24-001

Akhiriatul Hafliza Binti Md Akhir & Maizaitulaidawati Md Husin

Theme: Consumer behaviour

The case was centred on an issue faced by one of the household and personal care companies, Asday Resources Sdn Bhd, which was located in Kg Baru, Kuala Lumpur, Malaysia. The company has an issue with poor sales performance, which is affecting its performance and standing. The headquarters, Celli (M) Sdn Bhd. (Malaysia) has set a benchmark for each store to fulfil monthly, and Asday Resources cannot meet the minimum standard set by the parent company in 3 consecutive months. The founder, Dayah, needs to work on a strategy to improve the company’s sales performance, to avoid the penalty and subsequently avoid the company’s forced closure.


Case ID: AIC24-005

Hoang-Dung Nguyen, The-Hien Huynh, Hoang-Dang Le, and Chi-Ngon Nguyen

Theme: Entrepreneurship (conventional and social)

Innovation and entrepreneurship are crucial for Vietnam’s growth prompting the government and educational institutions’ urgent establishment of supportive legal frameworks. This study presents a model for operating the CTU Angel Innovation Hub (Angel-CTU) and Maker Innovation Space (MIS-CTU) at CTU. These initiatives are essential for cultivating students’ innovation and entrepreneurial skills, offering critical opportunities for capability enhancement. Their successful implementation is vital for maintaining Vietnam’s competitive edge and fostering a nationwide culture of innovation and entrepreneurship.

Pho Viet Restaurant: Jawariah’s Dilemma

Case ID: AIC24-007

Norzaireenwati binti Said, Noorhasnida binti Khairuddin, Farzana Quoquab, Maizaitulaidawati Md Husin

Theme: Consumer Behaviour

The case problem revolves around Pho Viet – a Vietnamese based restaurant’s struggle to achieve profitability in a competitive market due to poor marketing strategy, intense competition, and financial constraints. Jawariah – the owner of Pho Viet opened Pho Viet in Terengganu in December 2019 to cover the family expenditures after her husband passed away. Though the restaurant was doing well in Terengganu, she decided to move to KL and relocated her restaurant on May 14, 2023. At the beginning the restaurant attracted customers, but soon she started to face stiff competition and experienced very low profit margins which led Jawariah to rethink about her marketing strategy. Moreover, with limited savings in her hand, she needs to decide by May 2024 (i) whether to reinvest, (ii) to shut down the business, or (iii) go back to Terengganu.

Renewable Energy Helped Re-greening Degraded Land: EDL Company of Renewable Energy Stabilized Shifting Cultivation in Lao PDR

Case ID: AIC24-009

Sitha Khemmarath

Theme: Renewable Energy Ventures

Organization: EDL, the Electricity of Laos is the Sate Owned Company or business firm who work to make use of renewable energy including hydropower as the resource endowed by the country, solar energy and wind power.
Protagonist: The environmental friendly energy resources; energy from water falls were discovered during French exploration in 19th century. EDL has been given priority by the Government of Lao PDR to make best use of this resource. Even the company is a business entity, while harnessing the resource they have to be both responsible for social welfare of Lao people, making least impact on environment, especially the forests which are sources of water. At the same time EDL has to economically be viable.

The Recruitment Project – UICC

Case ID: AIC24-011

Vitou Or, Chorvy Vong, Chanthida Voeun, Sandra Khau, Orvatey Hann, Nita Don

Theme: Human Resource Management

The case revolved around the issues that new graduates in Cambodia encountered when trying to find suitable jobs and salaries. On this matter, the University-Industry Cooperation Center (UICC) decided to lead a project in the field of human resources, which is called the Recruitment Project. The project plans to address the dilemma confronted by students from the Royal University of Phnom Penh (RUPP) when it comes to finding employment opportunities, while simultaneously providing a platform for companies to recruit highly skilled and talented candidates.

Capital Investment Decision for Technology Adoption in ABZ Associates Plt.

Case ID: AIC24-024

Siti Afiqah Zainuddin, Noorshella Che Nawi, Mohd Asrul Hery Ibrahim, Hazriah Hassan

Theme: Tech for Good

This case explores the strategic decision-making process for adopting advanced technology at ABZ Associates, a small accounting firm. The focus is on the capital investment required for this technological upgrade, encompassing the challenges and benefits associated with the decision. Key areas of analysis include the comprehensive cost-benefit assessment needed to evaluate the feasibility of the investment, considering both the initial financial outlay and potential long-term returns. The case also examines various funding options available to ABZ Associates, such as internal budget allocation, bank loans, crowdfunding, strategic partnerships, and government grants. Each option presents unique advantages and disadvantages, requiring careful evaluation to identify the most suitable financing strategy. Strategic alignment is another critical aspect, emphasizing the importance of ensuring that technology investments support the firm’s long-term goals and enhance its competitive positioning. The case also addresses potential risks, including implementation challenges, cybersecurity threats, and operational disruptions, and suggests mitigation strategies to manage these risks effectively. Overall, this case provides a detailed examination of the decision-making process for technology adoption at ABZ Associates, offering valuable insights into the complexities and critical considerations involved in making capital investment decisions.


Case ID: AIC24-002

Nguyen Duy Khang, Tran Thanh Hung, Nguyen Thi Thu Hien, Nguyen Trong Tinh, Pham Thi Tuyet, Nguyen Doan Gia Nghi, Tran Phuoc Loc

Theme: Healthcare Management/Mechanics

Many people, for some reasons including innate malformations, diseases or accidents, are lost from one to two phalanges resulting in a lot of negative effects on them. However, very few individuals have access to motion-supporting products because of the lack of knowledge about technologies, high cost and low water resistance. This paper proposes a solution to assist disabled people in recovering the basic functions of their disabled fingers; thereby enabling them to engage in daily activities more conveniently as well as contributing meaningful values to society. With some computer design software, the prosthetic fingers that operate based on the mechanical force of the remaining phalanx were created. This product can replace the basic functions of the lost finger joints such as holding, turning and pressing. Therefore, the prosthetic fingers have enormous potentiality to become a motion-supporting device for people with finger disabilities and lay the foundation of other supporting technologies.

Karangkraf’s Digital Evolution: Transforming Tech for Good!

Case ID: AIC24-015

Hazriah Hasan, Aimi Nadia Ibrahim@Zakaria & Nik Maheran Nik Muhammad

Theme: Digital Marketing

Karangkraf, once esteemed in Malaysia’s printing and publishing, faces an uncertain future amid digital dominance. Traditional media struggle as social platforms reign, rendering books, magazines, and newspapers nearly obsolete. The populace, tech-savvy and reliant on internet news, demands a media overhaul for survival in this swiftly evolving landscape.


Case ID: AIC24-017

Nga Nguyen, Nguyen Duy Anh Dzung, Tran Van Hiep

Theme: Green start-up/ Green business

– Enhance production knowledge and improve natural crop agriculture products in non-specialized cultivation areas.
– Connect ethnic minority households with smallholder farming into a professional production cooperative.
– Provide capital, techniques, and machinery to improve product quality and increase product value in the market.
– Connect businesses to sell products to various markets, both domestic and export.


Case ID: AIC24-018

Nguyen Thi Hong Khanh

Theme: Green start-up/ Green business

– Connecting between customers who want to use clean and organic agricultural products in Hanoi city and ethnic minorities and agricultural cooperatives in raw material areas.
– Providing clean, organic agricultural products with clear origins at competitive prices and convenient fast delivery methods.
– Create jobs and improve the livelihoods of people in mountainous areas. At the same time, the project contributes to implementing 3 of the 17 sustainable development goals of the United Nations, such as poverty reduction, gender equality, and climate change.

Can a YouTube Channel Revolutionize Cybersecurity Awareness? A Case Study

Case ID: AIC24-013

Muhamad Kairul Azhar Arshad, Nor Hidayati Zakaria

Theme: Tech for Good

This case study focuses on the communication channels used within a company headquartered in Kuala Lumpur, which oversees many branches across Malaysia, to raise awareness about cybersecurity. The research recommends adopting YouTube as a communication channel, highlighting its video content, ease of accessibility, comprehensibility, and flexibility as superior to conventional communication channels.

Southeast Asia’s E-Commerce Boom_Lazada Layoffs 2024

Case ID: AIC24-022

Yang Qingxia, Gong Hong, Zhao Huazhong, Nazimah Hussin, Yao Shaoxue, Teo Wei Huei, Doong Yee Jiun

Theme: Entrepreneurship (conventional and social)

This case study focuses on the establishment and implementation of a tailored Doctorate in Business Administration (DBA) program by Zhonghe Education Technology (Nanjing) Co., Ltd. (ZET) in collaboration with Universiti Teknologi Malaysia (UTM). The program, designed to meet the specific educational needs of Chinese students, marks a significant milestone in the international education landscape, reflecting the strategic vision of ZET’s founder, Kent.

A Legacy of Sustainability: Paradise Batik’s Journey

Case ID: AIC24-004

Nurul Indarti & Novita Nurhafidhah

Theme: Sustainable Business

The story of Afiati’s entrepreneurial voyage with Paradise Batik is one of dedication, innovation, and sustainability. It begins with the proud moment when Paradise Batik achieves a green manufacturing certification from the Indonesian Ministry of Industry, marking a significant milestone in Afiati’s pursuit of environmental stewardship. Afiati’s journey traces back to 1983, when she founded Paradise Batik in her garage with just two employees. Driven by her vision to create a business that benefits both people and the environment, Afiati’s commitment to sustainability is deeply rooted in her religious beliefs and concern for the environmental impact of traditional batik-making processes.

Over the years, Afiati and her team at Paradise Batik have made bold investments in green batik production, including the establishment of wastewater treatment plants. These plants, engineered to withstand earthquakes and operated with remarkable efficiency, showcase Paradise Batik’s dedication to sustainable practices. By adhering to the 3R principles of reduce, reuse, and recycle, Paradise Batik has implemented innovative strategies to minimize waste, conserve resources, and enhance operational efficiency. Despite their success, challenges persist, particularly in ensuring staff compliance and maintaining a competitive edge in an evolving market. Afiati faces the dilemma of sharing Paradise Batik’s sustainable practices with other companies while safeguarding its unique position in the industry. This complex balancing act underscores the intricate intersection of environmental stewardship, industry competition, and business sustainability that defines Afiati’s leadership journey with Paradise Batik.


Case ID: AIC24-003

Oudtakone Singthong, Thanousinh Phaxaisithidet, Sovat Khamphouvanh, Phonesack Sopha, Inpeang Sayvaya

Theme: Entrepreneurship (conventional and social)

This study investigates the impact of stagflation on SME performance in Champasack Province, Lao PDR. Utilizing data from 450 SME’s owners, acquired via structured questionnaires, the research employed the structural equation modeling technique for data analysis. The result showed that stagflation have positive impact and significant on marketi ngmanagement capability, Consumers, and SME performance. According to Marketig management capability has a positive impact and significant on Consumers, but its negative impact and significant on SME performances, and Consumers has a positive impact and significant on SME performances. The insights derived from this research provide essential directives for SME managers striving to business survival in economic uncertenty. Therefore, Medium-sized and small-sized enterprises in ten districts of Champasack Province, Lao PDR, need to effectively develop their marketing management capability to stimulate consumer spending during periods of stagflation. This will lead to a continuous improvement in SME performance and high business survival during the period of stagflation.

Innovative Method Using TRIZ:
Addressing the Housing Backlog in ASEAN

Case ID: AIC24-026

Arif Wismadi, Suparwoko, Bagus Panuntun

Theme: Entrepreneurship (conventional and social)

This teaching note provides an in-depth exploration of the role of innovation in architecture, specifically as a means to address the pressing issue of housing backlog. The focus is on the introductory Level 1 of Innovation, utilizing the TRIZ (Theory of Inventive Problem Solving) approach. An exemplary case study is included to provide practical insights into the application of these concepts. The case study features the Pro-G, a housing design that is not only affordable but also quickly deployable and manufacturable. The learning objectives of this teaching note are threefold. First, it aims to introduce a methodology for resolving contradictions that often emerge in the realm of green technology. Second, the note showcases a case study of cost-effective housing technology. This real-world example provides a tangible illustration of how innovative solutions can tackle the housing backlog in ASEAN countries, offering valuable lessons for future initiatives. Lastly, the teaching note aims to demonstrate a tool for implementing Green Leadership from conception to realization. This involves translating green ideas into practical, sustainable actions, a skill that is increasingly important in today’s environmentally conscious world.


Case ID: AIC24-027

Meng Xiangjing, Gao Lu

Theme: Information System & Technology

When an enterprise’s information management system is updated, data must be migrated from the source database to the target database. This process is not merely a simple transfer of data; the data model and logical structure of the target system have changed. Therefore, a substantial amount of heterogeneous data needs to be migrated from the source database to the target database. This study primarily examines the efficiency of heterogeneous data migration within the project. Initially, the issues encountered during the data migration process were analysed and the root causes affecting migration efficiency were identified. By analysing the user data model, an optimization plan for the data migration program was developed. Repeated experiments on the optimized program demonstrated significant improvements in execution time, meeting the project’s migration efficiency requirements. Additionally, the study findings offer valuable insights for improving the efficiency of similar heterogeneous data migration efforts, providing a reference for complex business scenarios and large-scale data migrations.


Case ID: AIC24-028

Qi Qi

Theme: Information System & Technology

The mobile gaming industry has seen exponential growth, becoming a major part of the global entertainment market. The purpose of this study is to provide an in-depth review on the factors influencing user stickiness in mobile games, focusing on the role of flow experience. Drawing on established theories and empirical studies, this paper explores how elements such as challenge-skill balance, clear goals, immediate feedback, control, interactivity, aesthetic immersion, and narrative engagement contribute to flow experiences in mobile games. This paper reviews the impact of flow experience on user engagement and retention, emphasizing its importance in extending playtime, enhancing user satisfaction, and promoting repeat engagement. Additionally, the review suggests strategies for developers to foster flow in mobile games, such as dynamic difficulty adjustment, goal-oriented design, and user-friendly interfaces. By synthesizing existing literature, this study provides insights for developers in optimizing mobile game design to maximize user stickiness through flow experience. Future research directions include empirical analysis of flow experience in mobile game marketing, using theoretical frameworks such as the technology acceptance model (TAM) and the stimulus-organism-response (S-O-R) model to explore their impact on user stickiness.


Case ID: AIC24-029

Zhang Song

Theme: Information System & Technology

This study examines human resource management (HRM) at the Harbin Institute of Information Technology (HIIT). The institution faces unique HRM challenges, particularly in talent retention and development, crucial for its sustainable growth. Analyzing HRM issues within HIIT, the study highlights brain drains as a significant concern, impacting educational quality and organizational stability. The study proposes strategic responses to mitigate these challenges, including comprehensive job analysis, improved talent attraction and retention strategies, enhanced training and development programs, and robust compensation and performance management systems. These strategies aim to align HRM practices with the institute’s goals, fostering a supportive environment for staff. By transitioning from traditional personnel management to modern HRM practices, HIIT can address its HRM issues, stabilize its academic staff, and enhance its competitive edge in higher education. The findings underscore the importance of strategic HRM in private institutions and provide a framework for addressing similar challenges in comparable educational settings.


Case ID: AIC24-030

Xu Chengdong

Theme: Information System & Technology

With the rapid development of the digital economy, comprehensive computing power, as a new form of productive force supporting various applications and services, is becoming increasingly important. Computing power has become a key productive force in the digital economy era and an essential cornerstone for society’s digitalization and intelligent transformation. Intelligence, greening, and integration are the primary directions for the future development of computing power. The country actively supports enterprises in promoting infrastructure construction, industrial and technological innovation, and the in-depth integration and application of computing power. This effort aims to strengthen the industry, thus supporting the building of a strong manufacturing country, a strong network country, and a digital China. Green computing power represents the ability to achieve the unity of computing power infrastructure development and ecological environment protection. In the context of green and low-carbon development, the development of comprehensive computing power necessitates balancing technical performance with environmental and social benefits.


Case ID: AIC24-031

Li Sun, Tao Su

Theme: Information System & Technology

The rise of artificial intelligence assistants is reshaping higher education, calling for innovative changes in the leadership cultivation paradigm. This paper focuses on the issue of leadership cultivation in higher education in the era of AI assistants and creatively proposes the concept of a “personal think tank,” which refers to a cross-disciplinary team of AI assistants available to everyone. This concept disrupts the traditional human-machine relationship, signifying a shift in leadership from personal capability to human-machine collaborative capability. This paper explores how AI assistants are driving a fundamental shift in the educational paradigm, transitioning from traditional knowledge transmission to the cultivation of leadership and innovative capabilities. Through a comprehensive review of literature and theoretical analysis, this study highlights the transformative trends and pathways in leadership cultivation prompted by AI assistants. The integration of AI assistants in higher education necessitates a student-centered approach, interdisciplinary integration, and an industry- academia-research education mechanism. These changes are crucial for fostering innovative leadership and preparing students for the AI era. The study underscores the urgency for universities to adapt their educational philosophies, update teaching content, and innovate methods to remain competitive and fulfill their role in national talent development. By leveraging AI technology to optimize management processes and enhance organizational efficiency, higher education can evolve into an empowering, platform-based, and ecosystem-oriented paradigm. This transformation is essential for higher education to thrive and contribute to the dual goals of building a strong nation in higher education and talent development.


Case ID: AIC24-032

Kexin Zhao

Theme: Information System & Technology

Zhongcheng Linuo (Xinjiang) Technology Development Co., Ltd., a subsidiary of Beijing Zhongcheng Linuo Technology Group Co., Ltd., is spearheading the construction of the Xinjiang Industrial Metaverse Computing Center. This project aims to establish a high-efficiency, low- carbon data center in Hejing County, Xinjiang, aligning with China’s national strategies for digital transformation and sustainable development. The project will be executed in two phases, encompassing a total construction area of approximately 647 acres with an investment of RMB 16.8 billion. Leveraging strategic partnerships with major energy and technology firms, the project integrates advanced concepts such as multi-energy complementarity and AI-driven energy optimization. This initiative is poised to significantly impact the regional economy by attracting investments, fostering technological advancements, and creating job opportunities. Environmentally, the project commits to sustainability by adopting renewable energy sources and aiming for high energy efficiency metrics, contributing to China’s “dual carbon” goals. Nationally, it supports China’s objectives of enhancing digital infrastructure and promoting green development, serving as a model for similar projects. Furthermore, Zhongcheng Linuo’s establishment of the “Belt and Road Zero Carbon Computing Industry Network” aims to promote sustainable economic development across key regions. The Xinjiang Industrial Metaverse Computing Center represents a strategic fusion of technological innovation and green practices, promising substantial benefits for economic growth, environmental sustainability, and technological leadership.


Case ID: AIC24-033

Xinping Zhu, XingYan Wu, Juan Zhang

Theme: Information System & Technology

English as the primary language in the computer science field presents significant challenges for students who use English as a foreign language (EFL), particularly in mastering Computer Professional English (CPE). This paper addresses the obstacles faced by non-native English speakers in learning CPE and the innovative curriculum reforms implemented to enhance their learning experience. The course content spans computer hardware, software, networks and applications, covering topics like object-oriented programming, data structures, operating systems and databases. Recent studies emphasize the importance of listening, speaking, reading and writing skills in professional English courses. Various teaching methods, including blended learning, task-based course and online platforms have been explored to improve student outcomes. This study focuses on the current state of CPE courses and identifies issues such as unclear course positioning, similar material content, teacher competency, teaching methods, assessment methods and student English proficiency. In response, curriculum innovations were implemented, including reconstructing the curriculum system, modifying course materials, diversifying teaching and assessment methods, and applying modular team teaching. These reforms have led to a significant improvement in student satisfaction, with an 86.6% approval rate among 643 surveyed students. The findings suggest that these innovations effectively enhance the learning experience and provide a valuable reference for other institutions. Future efforts will aim to address the remaining concerns and further optimize the CPE course.


Case ID: AIC24-034

Gang Li, Zheyu Zhang

Theme: Information System & Technology

The ongoing advancements in technology have led to the widespread use of Unmanned Aerial Vehicles (UAVs) in diverse fields, particularly for inspection, monitoring, and other crucial tasks. However, the absence of intelligent functions in traditional UAV systems restricts their use in intricate environments. This paper designs and implements a set of intelligent inspection UAV systems that can realize intelligent inspection and monitoring of the region. It adopts hardware such as the F450 rack, Pixhawk flight control and BM1684 processor and integrates advanced vision algorithms such as YOLOv5. Through the system’s functional test, it can stably and reliably perform tasks such as attitude and position control, positioning and navigation and visual detection of UAVs.

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