INTERNATIONAL ACTION RESEARCH CONFERENCE (IARC) 2024
Action research is an approach to research that focuses on solving real-world problems and creating practical solutions, to address industry challenges, improve business practices, or contribute to the development of knowledge in the field. It involves a collaborative and iterative process that engages researchers and practitioners in a cyclical manner, allows researchers working closely with industry partners, organizations, or communities to identify issues, develop interventions or solutions, implement them, and evaluate their impact. This collaborative and applied research approach allows for the practical application of research findings and the potential for creating positive change in the business environment.
Action research aim to bridge the gap between theory and practice by actively involving stakeholders in the research process, generating actionable insights, and contributing to the advancement of business knowledge and practices. Action research can be applied to various areas and disciplines include:
KEY DATES
Extended Abstract submission:
15 May 2024
Notification of acceptance/rejection:
Within 14 days after
submission.
Paper presentation:
11-12 June 2024
THEMATIC AREAS
Business and Management
To address organizational challenges, improve leadership practices, enhance employee engagement and satisfaction, and drive organizational change and innovation
Healthcare
To improve patient care, enhance patient outcomes, evaluate the effectiveness of interventions, and develop evidence-based practices in areas such as nursing, healthcare management, and patient experience
Information Systems (IS)
To address challenges and improve the design, implementation, and use of information systems within organizations. It combines research and practice to create practical solutions and generate knowledge that informs decision-making and enhances the effectiveness of information systems
Environmental Sustainability
To study and address environmental challenges, promote sustainable practices, and develop strategies for mitigating the impact of human activities on the environment
Education
To address issues related to teaching methodologies, curriculum development, student engagement, classroom management, and professional development for teachers
Organizational Development
To analyse and improve processes, enhance employee satisfaction and productivity, develop leadership skills, and promote organizational change and innovation
Marketing
To study consumer behavior, evaluating marketing campaigns, testing new marketing strategies, or analyzing the effectiveness of digital marketing initiatives
Accounting and Finance
To improve accounting & financial practices, developing new financial reporting methods, addressing ethical dilemmas, or evaluating the impact of accounting regulations on organizations
Entrepreneurship
To study the challenges faced by entrepreneurs, evaluating entrepreneurial ecosystems, developing innovative business models, or assessing the impact of entrepreneurial interventions on economic growth
ENQUIRY
For enquiry please email to ahibs-actconference@utm.my or fill up form below :
