This Action Research investigates customer complaint practices at MLM Packaging Sdn Bhd, revealing a lack of a dedicated unit to address customer concerns. Sales personnel tend to emphasize positive aspects while concealing issues, prompting the business owner to recognize the significance of customer satisfaction. The study aims to systematically mitigate customer complaints. Understanding the current and proposed complaint management processes is crucial for overall improvement within the company.
The qualitative case study employs interviews, extracting secondary data from company sources and using literature reviews as guidelines. Online digital forms are introduced to streamline complaint filing. The study emphasizes the importance of handling customer complaints for organizational growth and sustainability, proposing the establishment of a systematic complaint handling process flow and targeted resolution timelines. A well-managed customer complaint system is seen as a catalyst for increased market share and enhanced productivity.

This action research investigates the pivotal role of organisational integrity culture in Malaysia’s private healthcare sector, exploring its influence on employee integrity performance and the resulting competitive advantages from effective integrity practices. By integrating resource-based theory and ethical frameworks with organisational integrity culture theory, the study examines how organisational integrity culture acts as a strategic resource for attaining competitive edges through integrity practices and enhancing employee integrity performance. The research aims to scrutinise model fit and explore the interrelationships among critical constructs through quantitative analysis. It addresses research gaps by framing organisational ethical culture as a determinant of employee ethical performance. The Malaysian Institute Integrity Index links organisational culture and employee ethical performance. The study employs SmartPLS Version 4 for methodological rigour and reliability in data collection and analysis, aiming to enhance the application of effective integrity practices in private healthcare settings. Moreover, it explores the role of organisational resources in sustaining competitive advantages, contributing insights into the relationship between firm resources and sustained competitive advantage within the private healthcare domain.

A psychological paradigm known as protection motivation theory (PMT) explains why people feel compelled to defend themselves against possible dangers. When used in conjunction with healthy business travel practices, PMT can be a powerful tool in motivating people to take the necessary safety measures to protect their health and well-being when they are on business traveling. This paper aims to review the past studies on threat appraisal and coping appraisal which are used mainly in the PMT model. This is crucial before suggesting to business organizations how threat appraisal and coping appraisal could be used as a guideline and motivational tool towards adopting healthy behaviors amongst their talents. The review may also lead to crafting possible interventions in the form of a working model that can be applied for appropriate actions with selected collaborators.

Inadequate care in the transportation of perishable foods from supermarkets to homes poses a significant risk of exposure to foodborne diseases. To date, a large portion of the population, especially in Malaysia, remains unaware of this issue. This paper presents a prototype aimed at improving the storage and transport of chilled and frozen perishable items. It is designed and developed using a design thinking approach, with an emphasis on the user experience of shopping for perishable items. The prototype is designed to address consumer concerns related to temperature integrity during the journey from supermarkets to homes. The goal of the design thinking project was to find a solution for the issue of foods that would deteriorate more quickly and grow microorganisms that could cause foodborne illnesses if proper temperature control was not achieved through the use of specialized containers. This was caused by direct sunlight exposure, which raised the temperature in the car trunk when transporting chilled and frozen foods. Testing of the prototype by intended users yielded promising results in reducing spoilage, improving efficiency, and ensuring food quality during transportation. Additionally, the prototype has the potential to enhance the user experience of shopping for perishable items

20th century AI implementation into smart home or smart home infrastructure development. A smart home is a residence outfitted with a system that can exchange data with the owner’s other devices to automate mundane tasks. A smart home system may control your refrigerator or air conditioner, install, and monitor your home security system and cameras, and even help you schedule your sprinklers. By adapting the temperature of the house, the brightness of the lights, the position of the blinds, and the frequency with which the plants get watered based on the weather and other environmental factors, smart homes provide their owners greater control over their energy bills. Smart homes can help homeowners save money by revealing and cutting back on wasteful energy usage. By adjusting the temperature, lighting, and window coverings in the house as well as the watering schedule based on the weather and other environmental factors, smart homes provide us greater control over our energy consumption. Data from a smart home can help people become more environmentally conscious and reduce their energy consumption. Using IoT for a smart home application was the topic of the article. Keywords: Artificial Intelligence, IOT, Industry 4.0, Sensor, Electronics

This study investigates the transformative impact of digitalization on workplace safety management systems within a Southern manufacturing company. Employing a mixed-methods approach, it explores the limitations of traditional paper-based systems and their repercussions on various facets including employee morale, contractor compliance, safety performance, and operational efficiency. Interventions during Cycle 1 introduce online reporting and interactive safety training, while Cycle 2 focuses on continuous education, website
development, and SOP establishment, assessed through the Theory of Acceptance Model (TAM). Statistical analyses using SPSS unveil significant improvements between the baseline data and post cycle 1 intervention, supported by paired sample t-tests (p<0.001). Subsequent analysis to compare the post cycle 1 and cycle 2 intervention utilizing the Wilcoxon Signed Ranks Test confirms the interventions’ efficacy in enhancing participants’ perceptions of usefulness (PU), ease of use (PEU), and attitude (AT). Data from the Safety Department demonstrate enhancements in report submissions, accident-free records, e-learning engagement, and incident reduction. This research underscores the critical role of technology acceptance in fostering resilient
safety practices, offering valuable insights for industry implementation, and advocating for safer and more productive work environments.

This study utilizes the Resource Based View (RBV) to analyze how Universiti Teknologi Brunei (UTB) can leverage its strategic resources—specifically, global collaborations and digital marketing transformation —to enhance its global brand prominence. Positioned as a leading technological university in Brunei, UTB aims to capitalized on these strategic resources to improve its international visibility and educational offerings. Initial interviews and discussions with UTB stakeholders and a review of its current capabilities indicate that international partnerships and digital strategy transformation are crucial to achieving competitive advantages in the global educational landscape. This study will employ a mixedmethods approach to systematically evaluate the potential impacts of these strategies. Quantitative data will be collected through surveys targeting UTB’s international students, faculty, and staff complemented by qualitative data from semi-structured interviews with diverse group of participants, including key institutional leaders, faculty members, staff, and representatives from partner institution. The findings are expected to contribute to strategic management practices in higher education by providing evidence-based recommendations for enhancing global brand prominence through targeted strategic initiatives. This research will offer insights into the effective application of RBV in the higher education sector, serving as a valuable model for similar institutions aiming to elevate their global standing

Burnout among healthcare practitioners remains a prevalent issue, particularly in developing countries, as evidenced by numerous studies and reports. However, existing research predominantly adopts a quantitative approach, leaving gaps in understanding the nuanced experiences of burnout. This study seeks to address this gap by employing a design thinking methodology to delve into the root causes of burnout and explore innovative solutions. Focusing on a cohort of healthcare practitioners in Malaysia, the empathy phase of the study uncovers the sources of dissatisfaction at work. Notably, the experience of burnout differs between clinical and administrative medical officers. These findings provide valuable insights for developing interventions aimed at promoting happiness and achieving work-life balance, with the ultimate goal of enhancing job retention rates among healthcare professionals.

This study examines the impact of an online short course platform (OSCP) designed to enhance medical officers’ accuracy in certifying the cause of death (COD). Grounded in the Cognitive Load Theory (CLT) and Self-Determination Theory (SDT), the intervention aims to optimize learning outcomes and motivation among medical officers. Employing a mixed-methods approach, quantitative data from pre- and post-tests and qualitative insights from interviews with forensic medicine specialists are analyzed. Results indicate that the OSCP significantly improves COD certification accuracy, offering a promising avenue for increasing accessibility to reliable COD information. The study underscores the importance of continuous learning and quality improvement in healthcare systems. Challenges such as technological proficiency and engagement levels are addressed through training sessions and feedback mechanisms. Overall, the OSCP demonstrates potential in fostering a culture of continuous learning and improving healthcare outcomes.

This research project focuses on addressing the challenges faced by CerviQ, a non-profit organization (NGO) dedicated to eliminating cervical cancer cases in the Philippines, in terms of branding and visibility among Filipino women. With a limited social media presence and low engagement on their Facebook page, the research aims to develop effective strategies through a mixed-method approach. Primary data collection via survey questionnaires and secondary data analysis of CerviQ’s Facebook page provides insights into the organization’s current branding and visibility among Filipino women. By creating compelling content and utilizing relevant hashtags, the research aims to attract and engage Filipino women, raising awareness about cervical cancer prevention. The developed strategies were implemented, and their effectiveness monitored. CerviQ obtained 240% more new followers in a single month than its previous monthly average. Employing Action Research (AR) methodology, this research provides practical solutions, contributes to academic literature, and enhances CerviQ’s branding and presence among Filipino women.

This study examines the constraints of existing cashless payment methods and proposes effective remedies for Koperasi Kolej Profesional Mara Bandar Penawar (KKPMBPKT). By employing qualitative research methodologies such as interviews, this study examines user behavior, identifies significant concerns, and assesses the efficacy of cashless transactions. The study also used the Technology Acceptance Model (TAM) to evaluate customers’ attitudes regarding the utility and user-friendliness of cashless systems. Additionally, it conducts a SWOT analysis to pinpoint the advantages, disadvantages, potential benefits, and potential dangers linked to the implementation of these systems in the cooperative.The findings suggest that despite constraints related to technology adoption and operational efficiency, the switch to cashless payments can enhance transaction speed, enhance record accuracy, and perhaps boost customer satisfaction by providing convenience and security. Implementing strategic measures such as optimizing user interfaces and streamlining transactions can enhance the effectiveness of cashless payment systems. This study offers significant findings on the adoption of cashless payment systems in a cooperative environment, providing a comprehensive examination of the operational, technological, and user behavior factors that impact this shift.

In the landscape of entrepreneurship, technology entrepreneurship has emerged as a distinct domain, leveraging both technological expertise and entrepreneurial acumen. With technology serving as a cornerstone in business, the significance of technology entrepreneurship for business environments and economic progress cannot be overstated. Notably, the inclination towards becoming entrepreneurs among women in Saudi Arabia has gained prominence, perceived as a viable avenue to address labor market challenges, particularly unemployment. Despite concerted efforts by the government and private sector through various programs and initiatives aimed at fostering entrepreneurship among young Saudis, including women, there remains a dearth of comprehensive studies on technology entrepreneurship intention, especially in Saudi Arabia. Against this backdrop, this paper endeavors to shed light on the status of intention towards techno-entrepreneurship among educated women in Saudi Arabia as well as the barriers that still exist hindering women from taking the lead. Employing a blend of literature review and interviews, the study delves into the factors influencing the propensity towards and awareness of technology entrepreneurship among this demographic. Notably, the paper underscores the growth trajectory of women’s participation in the IT sector in Saudi Arabia, with figures surpassing those of renowned tech hubs such as Silicon Valley. However, despite this progress, there are persistent challenges and obstacles hindering the full realization of women’s potential in technology entrepreneurship. The findings of this study hold significant implications for various stakeholders, including government bodies, educational institutions, and industry players. By identifying the factors contributing to the subdued intention and awareness of technology entrepreneurship among women, this paper serves as a compass, guiding efforts towards addressing pertinent issues and fostering an environment conducive to women’s participation and success in techno-entrepreneurship.

The goal of this research is to examine the impact of online consumer reviews on purchase intention on the Lazada online shopping site on Malikussaleh University students. In this study, quantitative research techniques were utilized. Primary data of study was collected through a self-administered Likert type online survey. In total, 115 volunteer participants familiar with Lazada online shopping site filed the study. The research model of the study was analyzed with the help of Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques. According to the findings of this research, perceived usefulness, perceived ease of use, perceived enjoyment and perceived control from online consumer reviews (OCRs) influenced consumers in trusting the Lazada online shopping sites, but perceived effectiveness from OCRs does not affect consumer trust. Trust has a high significant on consumer purchase intention. Another findings of this research is Perceived ease of use, perceived effectiveness, perceived enjoyment of OCRs influenced consumers on online purchase intention, but perceived usefulness and perceived control does not influenced consumer to shop online. However, Trust was found to have mediator with insignificantly on perceived usefulness, perceived ease of use, perceived effectiveness, perceived enjoyment, and perceived control of OCRs on online consumer purchase intention at Lazada.

This study investigates the critical intersection of cultural heritage conservation and tourism development, with a focus on the role of marketing innovation. The significance of this research lies in addressing the gap in the literature regarding the application of innovative marketing strategies to meet the complex needs of contemporary tourists while preserving cultural heritage. Nanjing, with its rich cultural heritage, serves as a pertinent case study to explore this integration strategy. Utilizing qualitative research methods, the study conducted a comprehensive literature review and on-site surveys to assess the current state of cultural heritage and tourism in Nanjing. The research design encompassed a thematic analysis of collected data to identify key issues and potential strategies for integration.
The research uncovered that while effective conservation strategies are essential, traditional marketing strategies fall short in engaging the diverse tourist market. Key findings include the need for an integrated approach that sets clear goals, adheres to principles of sustainability, and leverages innovative marketing strategies to promote cultural heritage sites.

Disposable diapers contain minute amounts of dioxin, a poisonous byproduct of the paper-bleaching process that is also a carcinogenic chemical, making it the most dangerous of all cancer-causing substances. However, mothers and caregivers increasingly prefer disposable diapers over cloth ones because of their convenience. The disposal of disposable diapers poses some challenges, both environmentally and in terms of health, owing to their careless disposal. The detrimental effects of the indiscriminate disposal of used diapers on the environment are becoming increasingly apparent in numerous Asian countries, as well as on a global scale. Prolific production of waste using disposable diapers is a major contributor to this issue. This article advocates responsible disposal of disposable diapers and suggests that caregivers should be discouraged from indiscriminately dumping them. It is recommended that waste management authorities educate the public on the correct method of disposal and environmental consequences of these diapers.