“Retail Branding Strategies in Competitive Market Environments” by Ms Nur Nazurah Md Said,
Marketing Specialist, AP Chevron Lubricants
AHIBS Undergraduate Marketing students enrolling in Retail Management course have cordially invited an alumnus of Bachelor of Management (Marketing) for experience sharing session. Ms Nur Nazurah Md Said was in Cohort 8 of the program and graduated in 2010. She proudly stood on stage in a hall full of eager and attentive students (her super juniors!), reminiscing good old days and sharing about oil and gas industry from her lens as a marketer. She charmed and motivated the audience with tales of her previous employment stints with Toplink, Proton, Petronas and her colourful role now as a Marketing Specialist with Chevron. The event was made livelier with the Q&A session. There were also some generous and fabulous lucky draw prizes courtesy of Chevron. Thanks to the two far-sighted Marketing lecturers, Prof. Rohaizat Baharun and Dr Thoo Ai Chin for championing this alumni talk event!
The UTM’s Bachelor of Management (Marketing) Program is celebrating its 20th anniversary next year and the talk was the first event being organized in conjunction with the celebration. Marketing is 20 soon!
Story by: Dr Zuraidah Sulaiman & Mohamad Azizul Hakim Harun
Photos by: Norsyamila Zulkefley
