Disruptive Marketpreneur

Marketing. Entrepreneurship. Technology Innovation

Empowering research in the field of entrepreneurship and marketing supported by information technology.The diversity of its members’ research fields broadens the sustainable development of research and consulting activities in marketing, entrepreneurship and ICT. This is more important than ever in the face of rapid technological advances, rising consumer expectations and intense competition in various industries


A multidisciplinary research group that combines field in marketing, entrepreneurship and ICT in business

Research Alliance

Smart Digital Community


Team Members

Dr. Normal Mat Jusoh


Dr. Iskandar Illyas Tan


Dr. Farah Akmar Anor Salim


Dr. Teo Poh Chuin



Research Areas



  • Brand Marketing
  • Halal Marketing
  • Strategic Marketing and Purchasing
  • Advertising in Business


  • Entrepreneurial Development
  • Social Entrepreneurship
  • Family Business
  • Digital Entrepreneurship

Information Systems

  • Information Systems
  • Data Analytics
  • UX in Business
  • Social Impact on ICT




Strategy Beyond COVID-19: Now and Next

WHAT’S NOW? The IR 4.0 development has become a new direction for many organizations and ecosystems to lead the more...

LinkedIn Unleashed: Igniting Your Business’s Marketing Success on the World’s Premier Professional Platform

LinkedIn, the unrivalled global leader in professional networking, boasts a staggering user base of 774 million...

Interacting with AI: A Closer Look at ChatGPT

Artificial intelligence (AI) is not a recent phenomenon, it has been integrated into our daily lives for a significant...


Latest Publications


Malathi Nair Narayana Nair, & Fauziah Sh. Ahmad. (2023). WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?. International Journal of Business and Society, 24(1), 343-361. https://doi.org/10.33736/ijbs.5620.2023. Link

Hira, F. A., Khalid, H., Ahmed, N., & Alam, M. M. (2023). User Acceptance of BlockchainVideo Direct Observation Therapy mHealth App for Tuberculosis Patient Monitoring: A Pre-Implementation Phase Empirical Study. International Journal of Academic Research in Accounting Finance and Management
Sciences, 13(2), 361–373. Link

Zhang, J., Quoquab, F. and Mohammad, J. (2023), “Plastic and sustainability: a bibliometric analysis using VOSviewer and CiteSpace”, Arab Gulf Journal of Scientific Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AGJSR-10-2022-0225

Maryam Heydari & Haliyana Khalid, 2023. “A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry,” Business Management and Strategy, Macrothink Institute, vol. 14(1), pages 1-24, June.

Contact DIME

We look forward to collaborate with you. Contact ahibsresearch@utm.my for any enquiries related to training, research and consultation.

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