Disruptive Marketpreneur
Marketing. Entrepreneurship. Technology Innovation
Empowering research in the field of entrepreneurship and marketing supported by information technology.The diversity of its members’ research fields broadens the sustainable development of research and consulting activities in marketing, entrepreneurship and ICT. This is more important than ever in the face of rapid technological advances, rising consumer expectations and intense competition in various industries
Multidisciplinary
A multidisciplinary research group that combines field in marketing, entrepreneurship and ICT in business
Research Alliance
DIME
Team Members
Assoc. Prof. Dr. Adriana Razali
Entrepreneurship
Prof. Dr. Fauziah Sheikh Ahmad
Marketing
Dr. Norhidayati Zakaria
Information Systems
Assoc. Prof. Dr. Haliyana Khalid
Information Systems
Assoc. Prof. Dr. Farzana Quoquab
Marketing
Dr. Normal Mat Jusoh
Entrepreneurship
Dr. Iskandar Illyas Tan
Entrepreneurship
Dr. Farah Akmar Anor Salim
Entrepreneurship
Dr. Teo Poh Chuin
Marketing
DIME
Research Areas
Marketing
- Brand Marketing
- Halal Marketing
- Strategic Marketing and Purchasing
- Advertising in Business
Entrepreneurship
- Entrepreneurial Development
- Social Entrepreneurship
- Family Business
- Digital Entrepreneurship
Information Systems
- Information Systems
- Data Analytics
- UX in Business
- Social Impact on ICT
DIME
Insights
DIME
Latest Publications
Hira, F. A., Khalid, H., Ahmed, N., & Alam, M. M. (2023). User Acceptance of BlockchainVideo Direct Observation Therapy mHealth App for Tuberculosis Patient Monitoring: A Pre-Implementation Phase Empirical Study. International Journal of Academic Research in Accounting Finance and Management
Sciences, 13(2), 361–373. Link
Zhang, J., Quoquab, F. and Mohammad, J. (2023), “Plastic and sustainability: a bibliometric analysis using VOSviewer and CiteSpace”, Arab Gulf Journal of Scientific Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AGJSR-10-2022-0225
Maryam Heydari & Haliyana Khalid, 2023. “A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry,” Business Management and Strategy, Macrothink Institute, vol. 14(1), pages 1-24, June.
Contact DIME
We look forward to collaborate with you. Contact ahibsresearch@utm.my for any enquiries related to training, research and consultation.