Disruptive Marketpreneur

Marketing. Entrepreneurship. Technology Innovation

Empowering research in the field of entrepreneurship and marketing supported by information technology.The diversity of its members’ research fields broadens the sustainable development of research and consulting activities in marketing, entrepreneurship and ICT. This is more important than ever in the face of rapid technological advances, rising consumer expectations and intense competition in various industries


A multidisciplinary research group that combines field in marketing, entrepreneurship and ICT in business

Research Alliance

Smart Digital Community


Team Members

Dr. Normal Mat Jusoh


Dr. Iskandar Illyas Tan


Dr. Farah Akmar Anor Salim


Dr. Teo Poh Chuin


Dr. Shahid Rasool



Research Areas



  • Brand Marketing
  • Halal Marketing
  • Strategic Marketing and Purchasing
  • Advertising in Business


  • Entrepreneurial Development
  • Social Entrepreneurship
  • Family Business
  • Digital Entrepreneurship

Information Systems

  • Information Systems
  • Data Analytics
  • UX in Business
  • Social Impact on ICT




Fueling Organizational Resilience through Additive Manufacturing: See You COVID-19!

The Devastating Impacts of COVID-19 Pandemic to Manufacturing Organizations Organizations throughout the world are...

COVID Business Matrix (CoBuM) for a Remade World

In the serenity of doing business, nobody expected a surprise that would shake this world without any sign. It was...

The Evolution of Human Resource Management Software & Application

Human Resource Management (HRM) software helps organisations manage and administer their human resources (HR) more...


Latest Publications


Malathi Nair Narayana Nair, & Fauziah Sh. Ahmad. (2023). WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?. International Journal of Business and Society, 24(1), 343-361. https://doi.org/10.33736/ijbs.5620.2023. Link

Hira, F. A., Khalid, H., Ahmed, N., & Alam, M. M. (2023). User Acceptance of BlockchainVideo Direct Observation Therapy mHealth App for Tuberculosis Patient Monitoring: A Pre-Implementation Phase Empirical Study. International Journal of Academic Research in Accounting Finance and Management
Sciences, 13(2), 361–373. Link

Zhang, J., Quoquab, F. and Mohammad, J. (2023), “Plastic and sustainability: a bibliometric analysis using VOSviewer and CiteSpace”, Arab Gulf Journal of Scientific Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AGJSR-10-2022-0225

Maryam Heydari & Haliyana Khalid, 2023. “A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry,” Business Management and Strategy, Macrothink Institute, vol. 14(1), pages 1-24, June.

Contact DIME

We look forward to collaborate with you. Contact ahibsresearch@utm.my for any enquiries related to training, research and consultation.

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