MBA – Business Analytics

Program Learning Outcome

At the end of the program, students will be able to : 

  • Apply theories & concepts in the decision making process in the business enviroment.
  • Conduct research with minimal supervision.
  • Generate solution to problems using scientific and critical thinking skills.
  • Adhere to legal, ethical & professional codes of practice.
  • Communicate effectively in a business context, both orally & in writing.
  • Demostrate the skills & principles of like long learning in their academic and career development.
  • Work & function effectively in a team.
  • Demonstrate managerial & leadership qualities in organizational context.
  • Identify and develop business opportunities.

 

Programme Structure

46 Credits

(27 Credits)

Strategic Management

Code: MBSA 1213

Pre-Requisite Course(s):

  • Accounting for Business Decision Making
  • Marketing Management

Synopsis: In this course, participants are given strategy concepts for knowledge and applications both at the organizational and the strategic business unit (SBU) levels. The development of strategic thinking permits participants to approach complex organizational scenarios and opportunities from a larger perspective, particularly in the context of globalization of businesses, and with regard to business operational strategies as they relate to the overall corporate strategies of the organization. This course also focuses on the development and implementation of marketing and implementation plans of its corporate and strategic business units according to the ever-changing global market environment. Simultaneously, this course explores effective management of corporate, business model and operational strategies towards gaining competitive advantage for business organizations.

Leading Talent in Organizations

Code: MBSA 1623

Pre-Requisite Course(s): None

Synopsis: In this dynamic and global business environment, effective leadership and outstanding human resource are the keys to organizational success. This course focuses on equipping students with the knowledge and competencies to lead, manage and develop talents in organizations. The course is built upon the foundations of leadership and human resource management disciplines. Students will learn to lead talents by understanding the behaviors of individuals, groups and organizations as a whole, and achieving talent professionalism as well as organizational effectiveness through human resource management activities.

Accounting for Business Decision Making

Code: MBSA 1413

Pre-Requisite Course(s): None

Synopsis: This course is designed to expose participants to important issues in accounting relevant to business organizations. Its main aim is to provide knowledge and develop a general understanding of how these issues are relevant and affect business operations. Participants are taught on how to interpret financial statements and understand the implications for their organizations. The course also discusses the various costing concepts and methodologies to help build awareness on the importance of cost and profit, so that participants will be cost conscious and strive for productivity and profitability as they ethically perform tasks at their workplace.

New Venture Creation

Code: MBSA 2313

Pre-Requisite Course(s):

  • Accounting for Business Decision Making
  • Marketing Management

Synopsis: Entrepreneurship education is an integral component of business education since it focuses on recognizing a business opportunity, starting a business based on the recognized opportunity and sustaining that business. As well realized, successful entrepreneurship requires more than merely luck and money. Education provides skills and tools to the process of creativity, innovativeness, risk taking and planning to ensure higher survivability. This course is designed to provide a contemporary perspective on the theory, process and practice of entrepreneurship. It also focuses on important aspects of the business start-up process with a business model canvas as the grand outcome. The development processes are applicable to both small business and corporate environments.

Business Research

Code: MBSA 1713

Pre-Requisite Course(s): None

Synopsis: Understanding of organizational issues requires managers to know the methodologies to acquire relevant information (data) accurately. The course is delivered as a series of modules by a team of lecturers. It addresses knowledge needed to conduct the following projects: 1) scientific research, 2) case writing research, 3) business plan, and 4) consultancy project. Students are expected to produce any of the following outputs: 1) mini research report, 2) caselet and teaching note, 3) business plan, or 4) consultancy report. Presentation of these outputs shall be presented and evaluated by at least two examiners nominated by IBS. The outputs of the course will be carried through shall students opt for Business Research Project course (MBSA 2923).

Strategic Innovative Marketing

Code:  MBSA 1323

Pre-Requisite Course(s): None

Synopsis: This course will help students develop a deeper understanding of marketing and its applications primarily through practical problem solving exercises based on current and future outlook of the market environment particularly IR4.0 revolution. The students will learn how to practice marketing principles to make better decisions, from high level strategic decisions to more granular, tactical ones centred on the effective deployment of the marketing mix elements and ethical norms. The course will be taught using cases, lectures, and a major field project which has student teams working with companies or establishing their own marketing plans.

Managerial Economics & Policy Analysis

Code:  MBSA 1523

Pre-Requisite Course(s): None

Synopsis: The main objective of this course is to provide a sound grounding in the basic principles of micro and macroeconomics and their application to business decision making, to facilitate informed reading of economic of economic media and achieve an understanding of the broader economic issues faced by businesses in Malaysia, and to understand how fiscal policy and monetary policy affect the economy and business decision.

Strategic Financial Management

Code:  MBSA 1463

Pre-Requisite Course(s): None

Synopsis: Business organizations are torn between effective business services for consumers and organizational profitability. This is pertinent in view of the need to strategize their operations within the competitive business market, especially for private businesses. The governance of corporations in contemporary business and socio-economic environments is further explored looking into in-depth analysis and evaluation of the role, responsibility, integrity and accountability of corporations and their directors, managers and officers. The complex and multi-faceted relationships of the corporations with the government and society. Topics covering the corporation as a unique form of social organization acting as catalyst for reform towards enhancing the strength, resilience and morality of civil society of the nation and the world would be covered and critically examined.

Business Information System

Code:  MBSA 1133

Pre-Requisite Course(s): None

Synopsis: In this course, participants are given strategy concepts for knowledge and application both at the business and corporate levels. The development of strategic thinking permits participants to approach complex organizational scenarios and opportunities from a larger perspective, particularly in the context of globalization of businesses, and with regard to business operational strategies as they relate to the overall corporate strategies of the organization. This course explores effective management of corporate, business and operational strategies towards gaining competitive advantage for business organizations.

(9 Credits)

Modern Data Management (compulsory)

Code: MBSA 2113

Pre-Requisite Course(s): None

Synopsis: Data Management is the foundation for organizations’ decision-making and intelligence. The field of Business Intelligence (BI) is evolving rapidly to become more focused on innovative applications of data streams that were not even captured some time back, much less analysed in any significant way. New applications turn up daily in healthcare, sports, entertainment, supply chain management, utilities and virtually every industry imaginable. The purpose of this course is to introduce the students to these technologies that are generally called analytics. This course presents fundamentals of techniques and the manner in which these systems are constructed and used. Case studies will be used to support the learning as well as specific software for analytics.

Persuasive Visualization (compulsory)

Code: MBSA 2123

Pre-Requisite Course(s): None

Synopsis: Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. Persuasive Visualisation aims to cover the process of engaging and persuasive presentation and information through a scientific way of understanding, memory, story creation and visualization of ideas. Through interactive exercises and design thinking approach, the course will provide hands-on experience and tools for presenting data-based evidence with impact, across images, graphics, and visualizations of big data. This course also will cover presentation skills technique which is important to accompany a persuasive visual information.

Accounting Analytics

Code: MBSA 2325

Pre-Requisite Course(s): None

Synopsis: Data analytics has become a must-have skill for all business managers and particularly accountants who often know both internal and external data, better than their counterparts in other areas of the business. This course focuses on data analytics for accountants and finance professionals. Technical aspects of data acquisition, cleansing and loading into info cubes and other data warehouse structures are discussed at a theoretical level. In-depth discussion and skill development is concentrated on analysis and use of the data acquired. During this class you will gain hands-on experience with some of the information technology used for analysis and learn about its uses in the accounting profession.

Finance Analytics

Code: MBSA 2493

Pre-Requisite Course(s): None

Synopsis: This hands-on course will provide students with the introduction of finance analytics. The course will be a mix of theory and practice with real big data cases in finance. This course will equip students with knowledge in financial data analysis and statistics to design innovative solutions to the finance problems of the future. Guest speakers from the industry will be invited mostly for real Big Data Finance Applications.

Marketing Analytics

Code: MBSA 2393

Pre-Requisite Course(s): None

Synopsis: This hands-on course will provide students with the introduction of marketing analytics. Various tools for generating marketing insights from empirical data to generate segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customers choice, and product and price decisions using conjoint analysis will be utilized. Current marketing analytics software will be used to solve actual business situations. This course will enables students to measure, manage and analyse marketing performance to maximize its effectiveness and optimize return on investment (ROI).

3 credits.

Organization Behavior and Development

Code: UBSE 1123

Pre-Requisite Course(s): None

Synopsis:

The Techno-Entrepreneurship course is designed for students interested in learning about how to start and manage technology-based high-impact ventures. This course brings together both the traditional in- class learning and practical experience and the interaction with the entrepreneurs and other related industry players. It introduces the strategies to assess the potential of a new business concept and thus improve the success of high-impact ventures. It offers significant, fascinating and stimulating experiences through a variety of innovative teaching and learning techniques. This course utilizes the case studies on technology-based ventures to show challenges of creating technological ventures including the financial and human resources facets. For this purpose, pedagogical methods including sharing sessions by successful entrepreneurs and problem-based learning based on real business scenarios are applied to foster technological-based entrepreneurial behaviour and action.

Business Ethics, Responsibility and Sustainability

Code: MBSA 1533

Pre-Requisite Course(s): None

Synopsis:

Business plays a significant role in societal and environmental well-being. Private and public organizations are no longer responsible to shareholders and those inside the organizations, but to external parties including consumers, politicians, regulators, communities and ordinary citizens. To fulfill the conflicting needs of these stakeholders, business leaders and managers often encounter complex situations which require them to make difficult decisions whereby the lines between right and wrong are blurry. This course aims to provide students the fundamental knowledge about the role of organizations in a society and to develop their skills to sustainably manage organizations that integrate legal, ethical, economic, environmental, and social dimensions into their decision-making. The course intends to develop responsible managers who have high integrity, professionalism and interpersonal skills. The course will also teach strategies on how managers can promote responsible conducts in their companies. The course objectives will be achieved through various teaching and learning methods specifically through critical examination of case studies involving ethical issues and dilemmas on complex and controversial business problems. This course is integrative in nature built upon the understanding and reflection of the main disciplines covered in the core courses in the MBA program.

7 credits.

Action Research I

Code: MBSA 2933

Pre-Requisite Course(s): None

Synopsis:

This course is designed to address problem(s) in organisation based on management, marketing, accounting, finance, and entrepreneurship fields. The students are expected to produce individual project based on their specialization/concentration. The students are required to choose action research as the mode of this project. In doing so, the students should find a suitable company to work on the real life problem. In Action Research I, the students will prepare the proposal of the project which consists of three main parts: (a) identification of the problem, (b) applicability of the relevant models/concepts, (c) designing for the solution. At the end of the semester, this proposal will be assessed by the supervisor.

Action Research II

Code: MBSA 2934

Pre-Requisite Course(s): None

Synopsis:

This course is designed to address problem(s) in organisation based on management, marketing, accounting, finance, and entrepreneurship fields. The students are expected to produce individual project based on their specialization/concentration. The students are required to choose action research as the mode of this project. In doing so, the students should find a suitable company to work on the real life problem. The Action Research II is the continuation of Action Research I in which the students will complete the full project under the guidance of the chosen supervisor. Upon submission of the final report, the students are required to present their findings in front of the examiner. The BRP report is examined by both supervisor and the examiner on the basis of 70:30 ratios.

Admission Requirements

The Minimum entry requirement to the MBA program are as follows:

  • An honours degree from UTM or other recognized universities or an equivalent academic qualification from an overseas establishment approved by the University Senate.
  • Certain professional qualifications will also be considered.
  • At least two years post-qualification working experience.

Minimum English requirement (For International Candidates Only)
ELTS ≥ Band 6.0 / TOEFL ≥ 550 
OR
IELTS = Band 5.5 525 ≤ TOEFL < 550

Must attend English Course Certificate (equivalent to 120 hours of intermediate English)

Admission Through APEL (Malaysian Candidates Only)

  • Admission through APEL (for Malaysian candidates only)
  •  More than 30 years of age in the year of application; and
  •  STPM / Recognized Diploma / A-Levels / Equivalent; and
  • Relevant work experience / prior experiential learning; and
  •  Pass the APEL Assessment (Aptitude Test, Portfolio & Interview)
Application Procedure
  1. Application must be made online at admission.utm.my
  2. The following documents must be uploaded into the online application portal:
  3. • Certified copy of Bachelor Degree• Certified copy of Diploma (if any)• Certified copy of Academic Transcript(s)• Certified copy of English Certified of IELTS/TOEFL with band score of 6.0/550 (for international candidates only)• Passport-sized Photograph• Copy of Passport (for international applicants)• Two Referee Letter (Not compulsory)• Financial Guarantee / Bank Account Statement (for self-sponsored candidate)• Two copies of Scholarship Letter (If any)
  4. • Proof of processing fee being paid
  1. 3.Only completed application will be processed

STUDENT’S EXPERIENCE

“From the very first day I came to UTM IBS, I was impressed by the professors. Apart from all the high standard facilities and learning opportunities, all the lecturers of UTM IBS are truly concerned about each student’s success.”

Dr Faizan Ali, IBS Alumni

Assistant Professor, University of South Florida Sarasota-Manatee

   For more information about the admission process,

   Contact ;

Name : Norharyani binti Hamid
Email : norharyani.kl@utm.my
Ext No. : 03-2180 5032

   To know more about the programme,

   Contact ;

Name : Dr. Nazimah binti Hussin
Email : nazimah.kl@utm.my
Ext No. : 03- 2180 5076