Contact:

Email: farzana@utm.my
Phone: 03-2180 5049

Farzana Quoquab

Dr. Farzana Quoquab is an Associate Professor of Marketing at Azman Hashim International Business School, UTM. Since 2014, she has been actively working on the issues related to green, sustainability and social marketing. Her works have appeared in high-impact publications such as Journal of Cleaner Production, British Food Journal, Journal of Social Marketing, Current Psychology, Tourism Review, Macromarketing Journal, Environment, Development and Sustainability, Journal of Risk Research, Asia Pacific Journal of Marketing and Logistics, Journal of Electronic Commerce Research, Internet Research, Employee Relations: The International Journal, SAGE Open, Personnel Review, Cross Cultural & Strategic Management, Journal of Fashion Marketing and Management, Journal of Product & Brand Management and the like. As a prolific case writer, Dr. Farzana has published twelve (12) cases in the Emerald Emerging Markets Case Studies (EMCS), three (3) cases in the Asian Case Research Journal and one (1) case in the Asian Journal of Management Cases over her career. Moreover, she has written seven (7) books which are published by Emerald, IGI Global and Pearson, Malaysia. Dr. Farzana is one of the Associate Editors of ‘Emerald Emerging Market Case Studies’, and ‘Journal of Global Responsibility’. She has successfully served as a guest editor for the reputed journals like Young Consumers(Emerald), Journal of Global Responsibility (Emerald), Journal of Community & Applied Social Psychology (Wiley), and Journal of Global Marketing (Routledge Publishing). She is also a member of Editorial Advisory/Review Board of several internationally reputed journals.

Dr. Farzana has secured several research grants since 2014 such as FRGS, CWGS, GUP-1, GUP-2 and PAS. She has received several awards such as the ‘Emerald Literati Award for Outstanding Reviewer’, ‘Excellent Service Award’, ‘Faculty Award for Research’, ‘Highly Commended Award’ and so on. Till to date, she has graduated ten PhD students and currently, she is supervising eight Doctoral students as a main supervisor. She is an avid animal lover and vocal about green and sustainable practices in the day-to-day consumption activities.

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