General MBA

Program Learning Outcome

At the end of the programme, students will be able to : 

  • Apply theories & concepts in the decision making process in the business environment.
  • Conduct research with minimal supervision.
  • Generate solution to problems using scientific and critical thinking skills.
  • Adhere to legal, ethical & professional codes of practice.
  • Communicate effectively in a business context, both orally & in writing.
  • Demonstrate the skills & principles of life long learning in their academic and career development.
  • Work & function effectively in a team.
  • Demonstrate managerial & leadership qualities in organizational context.
  • Identify and develop business opportunities.

Programme Structure

45 Credits


(30 Credits)

Managing IT for Business

Code: MBSA 1113

Pre-Requisite Course(s):

  • Marketing Management
  • Accounting for Business Decision-Making


Information technology (IT) is becoming increasingly important in business. In the Information Age, information is recognised as a requirement to deliver quality business services and to have competitive advantage. The course equips participants with a better understanding in how information system (IS) and information and communication technology (ICT) could support business in an increasing competitive marketplace. A hands-on approach to problem identification in IT implementation and designing a solution is emphasised throughout the course. The topics covered in the course include enterprise systems, social commerce and business analytics and knowledge management.

Strategic Management

Code: MBSA 1213

Pre-Requisite Course(s):

  • Accounting for Business Decision Making
  • Marketing Management


In this course, participants are given strategy concepts for knowledge and applications both at the organizational and the strategic business unit (SBU) levels. The development of strategic thinking permits participants to approach complex organizational scenarios and opportunities from a larger perspective, particularly in the context of globalization of businesses, and with regard to business operational strategies as they relate to the overall corporate strategies of the organization. This course also focuses on the development and implementation of marketing and implementation plans of its corporate and strategic business units according to the ever-changing global market environment. Simultaneously, this course explores effective management of corporate, business model and operational strategies towards gaining competitive advantage for business organizations.

Economic Analysis

Code: MBSA 1513

Pre-Requisite Course(s): None


The main objective of this course is to provide a sound grounding in the basic principles of micro- and macroeconomics and their application to business decision making, to facilitate informed reading of economic of economic media and achieve an understanding of the broader economic issues faced by businesses in Malaysia as a small trading economy operating in an international setting, and to understand how the economic environment affects business decision and to take into account wider economic issues in Malaysia and the world.

Leading Talent in Organizations

Code: MBSA 1623

Pre-Requisite Course(s): None


In this dynamic and global business environment, effective leadership and outstanding human resource are the keys to organizational success. This course focuses on equipping students with the knowledge and competencies to lead, manage and develop talents in organizations. The course is built upon the foundations of leadership and human resource management disciplines. Students will learn to lead talents by understanding the behaviors of individuals, groups and organizations as a whole, and achieving talent professionalism as well as organizational effectiveness through human resource management activities.

Marketing Management

Code: MBSA 1313

Pre-Requisite Course(s): None


This course aims at understanding and relating the concepts and tools for effectively marketing a product or service, and how it can be used to develop and sustain competitive advantage within the industry. Products and services would require a distinctive approach to planning and implementing marketing strategy based on their relevant marketing mix including price, delivery, product offer and the controversial legal specification of using promotional mix in the marketing of selected services. The emphasis is on the understanding of products and services as well as their dynamic market changes and then tailoring marketing goals and strategies accordingly. Additionally, the focus goes on to develop students’ ability to define and analyze marketing and branding issues as well as to form a forum in order to discuss the marketing problems.

Accounting for Business Decision Making

Code: MBSA 1413

Pre-Requisite Course(s): None


This course is designed to expose participants to important issues in accounting relevant to business organizations. Its main aim is to provide knowledge and develop a general understanding of how these issues are relevant and affect business operations. Participants are taught on how to interpret financial statements and understand the implications for their organizations. The course also discusses the various costing concepts and methodologies to help build awareness on the importance of cost and profit, so that participants will be cost conscious and strive for productivity and profitability as they ethically perform tasks at their workplace.

Financial Management & Corporate Governance

Code: MBSA 1453

Pre-Requisite Course(s):

  • Accounting for Business Decision Making


Business organizations are torn between effective business service for consumers and organizational profitability. This is pertinent in view of the need to strategize their operations within the competitive business market, especially for private businesses. The governance of corporations in contemporary business and socio-economic environments is further explored looking into in-depth analysis and evaluation of the role, responsibility, integrity and accountability of corporations and their directors, managers and officers. Topics covering the corporation as a unique form of social organization acting as catalyst for reform towards enhancing the strength, resilience and morality of civil society of the nation and the world would be covered and critically examined.

Business Ethics, Responsibility and Sustainability

Code: MBSA 1533

Pre-Requisite Course(s): None


Business plays a significant role in societal and environmental well-being. Private and public organizations are no longer responsible to shareholders and those inside the organizations, but to external parties including consumers, politicians, regulators, communities and ordinary citizens. To fulfill the conflicting needs of these stakeholders, business leaders and managers often encounter complex situations which require them to make difficult decisions whereby the lines between right and wrong are blurry. This course aims to provide students the fundamental knowledge about the role of organizations in a society and to develop their skills to sustainably manage organizations that integrate legal, ethical, economic, environmental, and social dimensions into their decision-making. The course intends to develop responsible managers who have high integrity, professionalism and interpersonal skills. The course will also teach strategies on how managers can promote responsible conducts in their companies. The course objectives will be achieved through various teaching and learning methods specifically through critical examination of case studies involving ethical issues and dilemmas on complex and controversial business problems. This course is integrative in nature built upon the understanding and reflection of the main disciplines covered in the core courses in the MBA program.

New Venture Creation

Code: MBSA 2313

Pre-Requisite Course(s):

  • Accounting for Business Decision Making
  • Marketing Management


Entrepreneurship education is an integral component of business education since it focuses on recognizing a business opportunity, starting a business based on the recognized opportunity and sustaining that business. As well realized, successful entrepreneurship requires more than merely luck and money. Education provides skills and tools to the process of creativity, innovativeness, risk taking and planning to ensure higher survivability. This course is designed to provide a contemporary perspective on the theory, process and practice of entrepreneurship. It also focuses on important aspects of the business start-up process with a business model canvas as the grand outcome. The development processes are applicable to both small business and corporate environments.

Business Research

Code: MBSA 1713

Pre-Requisite Course(s): None


Understanding of organizational issues requires managers to know the methodologies to acquire relevant information (data) accurately. The course is delivered as a series of modules by a team of lecturers. It addresses knowledge needed to conduct the following projects: 1) scientific research, 2) case writing research, 3) business plan, and 4) consultancy project. Students are expected to produce any of the following outputs: 1) mini research report, 2) caselet and teaching note, 3) business plan, or 4) consultancy report. Presentation of these outputs shall be presented and evaluated by at least two examiners nominated by IBS. The outputs of the course will be carried through shall students opt for Business Research Project course (MBSA 2923).

(12 Credits)


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Code: MBSA 2923

Pre-Requisite Course(s):

  • Business Research


Business Research Project aims to provide students with the opportunity to apply theories learned in the MBA program in a context of a project directly relevant to organizational issues. Students will choose either to conduct a business research or a case writing research. Topics chosen should focus on issues faced by organizations in the context of business and management. Research dissertation shall be presented and examined by at least 2 examiners. Whereas, the case study shall be demonstrated in front of audience and examined by an examiner and the audience.

(Choose any 3 other courses from other concentrations)


3 credits. Choose 1 Course Only

[learn_more caption=”Organization Behavior and Development”(or any other University Electives offered at UTM)


Application Procedure
  1. Application must be made online at
  2. The following documents must be uploaded into the online application portal:

• Certified copy of Bachelor Degree

• Certified copy of Diploma (if any)

• Certified copy of Academic Transcript(s)

• Certified copy of English Certified of IELTS/TOEFL with band score of 6.0/550 (for international candidates only)

• Passport-sized Photograph

• Copy of Passport (for international applicants)

• Two Referee Letter (Not compulsory)

• Financial Guarantee / Bank Account Statement (for self-sponsored candidate)

• Two copies of Scholarship Letter (If any)

• Proof of processing fee being paid

3.Only completed application will be processed


“From the very first day I came to UTM IBS, I was impressed by the professors. Apart from all the high standard facilities and learning opportunities, all the lecturers of UTM IBS are truly concerned about each student’s success.” Dr Faizan Ali, IBS Alumni

Assistant Professor, University of South Florida Sarasota-Manatee

   For more information about the admission process,

   Contact ;

Name :  Norharyani binti Hamid
Email :
Ext No. :   03-2180 5032
   To know more about the programme ,

   Contact ;

Name : Dr. Nazimah binti Hussin
Email :
Ext No. : 03- 2180 5076