Assoc. Prof. Dr. Haliyana Khalid
Haliyana Khalid is an Associate Professor in Digital Experience Transformation and currently serves as the Deputy Dean of Research and Innovation at the Azman Hashim International Business School, UTM. She holds a PhD in Computing, specializing in Human-Computer Interaction (HCI) from Lancaster University, UK, and is a professional member of the Association for Computing Machinery (ACM) and IEEE. She also holds a Certified Professional Marketer (CPM, Asia) certification, reflecting her expertise in integrating User Experience (UX), Information Systems (IS), and marketing. With a strong focus on digital transformation, Dr. Haliyana actively leads research and community-driven initiatives that leverage UX design, data-driven insights, and emerging technologies to enhance digital experiences. Her research spans digital marketing, information systems and big data, with a particular emphasis on crafting seamless, user-centric digital ecosystems. As an advocate for human- centered design, she employs Design Thinking as the foundation of her teaching pedagogy, fostering problem-solving, creativity, and empathy-driven innovation in her students. Through her consultancy work and research grants, she continues to shape the future of digital experience transformation, bridging the gap between technology, business and user needs.
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Research Interest
Human Computer Interaction (HCI) in Business, User Experience, Design Thinking, Digital Transformation