Pre-Requisite Course(s): None

Synopsis:

Scholarly academics focus on creating a contribution to theory. Their concern is to resolve controversy in known theory and develop research to enlighten the gaps.  Practitioners, however pursue problems currently encountered by organizations, through endeavoring fresh or revised interventions, deemed practical.  This process encapsulates the pre- and post-intervention situation.   In both situations, both require a Literature review and Conceptual Design.  In traditional PhD, the Literature Review functions to spot the theoretical gaps/controversies.  For DBA, literature review anchors the process of understanding what the research literature has to say about a specific situation, faced by the organization or researcher.  This is then applied to define expected versus achieved results.  Hence, this course generally aims to support students to 1) contribute to both theory and practice in relation to business, and 2) develop professional practice and profess knowledge acquisition.  The course offers students to attain ability in doing a systematic literature review to arrive at the conceptual design, appropriate for a doctoral of business administration thesis.

Pre-Requisite Course(s): None

Synopsis:

In this course, participants evaluate real world phenomenon from different methodologies in qualitative and quantitative research.  Participants will apply qualitative data analysis software to manage voluminous qualitative data.   Besides qualitative analysis, participants are also trained in quantitative techniques in business research with particular emphasis on computer applications.

Pre-Requisite Course(s): None

Synopsis:

This course equips participants with the skills in undertaking research process and a variety of research methodologies, designs and approaches for the complex task of building and extending knowledge in business. Participants will design a concrete conceptual framework for scholarly research that will produce a significant contribution to the generation of new knowledge in the related field. The course will also guide participants in the formulation of the research questions, determining theories that underpin the research, adopting, modifying a conceptual framework based on the extant literature and formulation of hypotheses. Participants will apply appropriate research methods and design to produce a quality research proposal.

Pre-Requisite Course(s): None

Synopsis:

This doctoral seminar is designed for doctoral students interested in carrying out research on topics related to designing innovation strategies. The theme of the course is that organizations possess several unique characteristics that require a distinctive approach to innovation strategy. The course focuses on improving innovative capabilities and designing strategies for sustainability.  Participants synthesize specific literature on innovation strategies and lead discussion on these topics in forums for intellectual discourse.

Pre-Requisite Course(s): None

Synopsis:

This doctoral seminar is designed for doctoral students who intend to work in the digital economy.  It provides an in-depth knowledge of the tools and techniques for digital marketing. This course focuses on the latest developments in digital and data-based marketing.  The course structure provides a comprehensive examination of integrated marketing communications and consumer behaviour.  It also explores Web Marketing and its metrics and evaluation, focusing on both theoretical concepts and practical marketing skills. Participants synthesize specific literature on digital marketing and lead discussion on this field in forums for intellectual discourse.

Pre-Requisite Course(s): None

Synopsis:

Today’s business environment requires an unprecedented degree of innovation and agility. Today’s leaders must develop and implement effective business strategies while maintaining drive, morale, motivation, innovation, and vision in their people and in their organizations. Participants will learn strategies for setting and maintaining the direction for renewal, for boosting learning and innovative thinking, for turning resistance into cooperation, and for extracting maximum benefit from new opportunities. Topics include scientific discovery, innovation search, organizational learning, evolutionary approaches, and incremental and radical change. Participants synthesize specific literature on innovation and strategic change and lead discussion on relevant topics in forums for intellectual discourse.

Pre-Requisite Course(s): None

Synopsis:

As the business world flourish and as society become highly innovative, here is a growing need of tackling issues such as human well-being; security; and climate change. The course allows the participants to evaluate the awareness of governments, businesses and others in responding to these challenges.  Participants will critically analyse the relationships and potential conflicts between the challenges and proposed responses through different perspectives.  Participants synthesize specific literature on corporate social responsibility and sustainability management and lead discussion on relevant topics in forums for intellectual discourse.

Pre-Requisite Course(s): None

Synopsis:

This course allows participant to evaluate the elements of work, technology and organization and their complex interactions in an organization. Participants also analyze issues on integration across the three levels of employee, team, and organizational behavior that affect performance. Participants synthesize relevant literature on individual-, group-, and organizational-level behavior and lead discussion on those topics in forums for intellectual discourse.

Pre-Requisite Course(s): None

Synopsis:

This course presents the latest theory and practice of Knowledge Management (KM) relevant for knowledge-based economy. It focuses on integrated interdisciplinary perspectives of computer science and business arising simultaneously from artificial intelligence, information systems, and organizational behaviour. It covers the “hard” components of computer technology for managing knowledge, without losing sight of the “soft” management needs and challenges in leveraging knowledge effectively.  Participants critically evaluate the nature of knowledge and its computer representation, access, and utilization versus information within a human context. Participants synthesize relevant issues on knowledge management and lead discussion in this area through forums for intellectual discourse.

Pre-Requisite Course(s): None

Synopsis:

The course analyses the role of creativity and innovation in modern organizations. The philosophy of the course is that every problem is an opportunity for a creative solution. With this in mind, students are encouraged to try new approaches to creative problem solving in many different environments. In each class we focus on a different variable related to creativity, such as team dynamics, creativity under pressure, or managing creative individuals. The class is designed in such way to help the students to explore the variables that stimulate and inhibit creativity and innovation in individuals, teams, and organizations. Many techniques will be used in the class to fulfil the objectives of the course, including classroom activities, case studies, team projects, review papers, and expert classroom visitors.

Pre-Requisite Course(s): None

Synopsis:

One of the key factors for companies to sustain long-term growth is productivity. Productivity can be enhanced through technology. This course analyzes the role of technology in improving productivity in modern organizations. Participants synthesize patterns and sources of technological  changes for improvement of productivity.  Participants evaluate and recommend solutions to issues such as determinants of productivity and technology diffusion, productivity and growth. Participants lead discussion in this area through forums for intellectual discourse.