MBA – Techno-entrepreneurship

Program Learning Outcome

At the end of the program, students will be able to : 

  • Apply theories & concepts in the decision making process in the business enviroment.
  • Conduct research with minimal supervision.
  • Generate solution to problems using scientific and critical thinking skills.
  • Adhere to legal, ethical & professional codes of practice.
  • Communicate effectively in a business context, both orally & in writing.
  • Demostrate the skills & principles of like long learning in their academic and career development.
  • Work & function effectively in a team.
  • Demonstrate managerial & leadership qualities in organizational context.
  • Identify and develop business opportunities.


Programme Structure

46 Credits

(27 Credits)

Strategic Management

Code: MBSA 1213

Pre-Requisite Course(s):

  • Accounting for Business Decision Making
  • Marketing Management

Synopsis: In this course, participants are given strategy concepts for knowledge and applications both at the organizational and the strategic business unit (SBU) levels. The development of strategic thinking permits participants to approach complex organizational scenarios and opportunities from a larger perspective, particularly in the context of globalization of businesses, and with regard to business operational strategies as they relate to the overall corporate strategies of the organization. This course also focuses on the development and implementation of marketing and implementation plans of its corporate and strategic business units according to the ever-changing global market environment. Simultaneously, this course explores effective management of corporate, business model and operational strategies towards gaining competitive advantage for business organizations.

Leading Talent in Organizations

Code: MBSA 1623

Pre-Requisite Course(s): None

Synopsis: In this dynamic and global business environment, effective leadership and outstanding human resource are the keys to organizational success. This course focuses on equipping students with the knowledge and competencies to lead, manage and develop talents in organizations. The course is built upon the foundations of leadership and human resource management disciplines. Students will learn to lead talents by understanding the behaviors of individuals, groups and organizations as a whole, and achieving talent professionalism as well as organizational effectiveness through human resource management activities.

Accounting for Business Decision Making

Code: MBSA 1413

Pre-Requisite Course(s): None

Synopsis: This course is designed to expose participants to important issues in accounting relevant to business organizations. Its main aim is to provide knowledge and develop a general understanding of how these issues are relevant and affect business operations. Participants are taught on how to interpret financial statements and understand the implications for their organizations. The course also discusses the various costing concepts and methodologies to help build awareness on the importance of cost and profit, so that participants will be cost conscious and strive for productivity and profitability as they ethically perform tasks at their workplace.

New Venture Creation

Code: MBSA 2313

Pre-Requisite Course(s):

  • Accounting for Business Decision Making
  • Marketing Management

Synopsis: Entrepreneurship education is an integral component of business education since it focuses on recognizing a business opportunity, starting a business based on the recognized opportunity and sustaining that business. As well realized, successful entrepreneurship requires more than merely luck and money. Education provides skills and tools to the process of creativity, innovativeness, risk taking and planning to ensure higher survivability. This course is designed to provide a contemporary perspective on the theory, process and practice of entrepreneurship. It also focuses on important aspects of the business start-up process with a business model canvas as the grand outcome. The development processes are applicable to both small business and corporate environments.

Business Research

Code: MBSA 1713

Pre-Requisite Course(s): None

Synopsis: Understanding of organizational issues requires managers to know the methodologies to acquire relevant information (data) accurately. The course is delivered as a series of modules by a team of lecturers. It addresses knowledge needed to conduct the following projects: 1) scientific research, 2) case writing research, 3) business plan, and 4) consultancy project. Students are expected to produce any of the following outputs: 1) mini research report, 2) caselet and teaching note, 3) business plan, or 4) consultancy report. Presentation of these outputs shall be presented and evaluated by at least two examiners nominated by IBS. The outputs of the course will be carried through shall students opt for Business Research Project course (MBSA 2923).

Strategic Innovative Marketing


Pre-Requisite Course(s): None

Synopsis: .

Managerial Economics & Policy Analysis


Pre-Requisite Course(s): None

Synopsis: .

Strategic Financial Management


Pre-Requisite Course(s): None

Synopsis: .

Business Information System


Pre-Requisite Course(s): None

Synopsis: .

(9 Credits)

Techno-Entrepreneurship (compulsory)

Code: MBSA 2323

Pre-Requisite Course(s):

  • New Venture Creation
  • Marketing Management
  • Management Accounting for Business Decision Making

Synopsis: The Techno-Entrepreneurship course is designed with learning beyond the classroom. This course brings together both the traditional in-class learning and practical experience during the interaction with real entrepreneurs and other related industry players. It introduces strategies to assess the potential of a new business concept and thus improve the likely success of high-impact ventures. It offers significant, fascinating and stimulating experience through a variety of innovative teaching and learning techniques. The active learning process includes individual assignments, group works and inviting prominent entrepreneurs as guest speakers to share their real-life applications and entrepreneurial experiences. This course will utilize case studies on technology-based ventures to show challenges of creating technological ventures, which include the financial and human resources.

Commercialization for Innovation (compulsory)

Code: MBSA 2343

Pre-Requisite Course(s): New Venture Creation Marketing Management Management Accounting for Business Decision Making

Synopsis: The course provides an overview of the innovation process and key elements of commercialization. It covers current theories and models of innovation, how innovations are brought to the market and positioned for successful launch and subsequent growth, intellectual property issues, challenges associated with commercialization new product and problems related to the identification, and evaluation of technology opportunities. This course is also designed to provide students with toolkits to successfully manage product development from idea generation to market. By the end of the course, students need to construct a commercialization plan for a selected innovation.

Negotiation and Strategic Decision Making

Code: MBSA 2253

Pre-Requisite Course(s): None

Synopsis: The objective of this course is to introduce to the participants the arts of negotiation and decision making for a win-win situation. The participants will be exposed to different techniques and strategies of negotiation and decision making using components of bargaining power, knowledge of subject matter and bargaining styles. In addition, the participants shall be equipped with the rationale and situation for the selection of the various strategies and tactics in negotiation and decision making. The course will cover both the theoretical foundation and the practical aspects of effective negotiation. Lectures, experiential discussion case exercises and role play are the pedagogical approaches for this course.

Social Entrepreneurship

Code: MBSA 2333

Pre-Requisite Course(s):

  • New Venture Creation
  • Marketing Management
  • Management Accounting for Business Decision Making

Synopsis: The course prepares students to look beyond traditional boundaries and critically assess alternative ways of doing business and creating social values. Social Entrepreneurship is about using social actions initiatives to design innovative responses to business and social problems. Although it aims at social impact, it does not exclude economic wealth creation. This course is designed to provide a contemporary perspective on the theory and practice of social entrepreneurship. It also focuses on the important aspects of the social business start-up process with social projects as the final outcome.

Technology Management and Innovation

Code: MBSA 2143

Pre-Requisite Course(s): None

Synopsis: This course explores how technological innovation can be managed to gain a competitive advantage for business organizations, which have to compete with both private and government. Innovation is important for both business organizations and individuals (managers, management and support staff) as it applies to business equipment, processes and business operations. The course also focuses on different dimensions of innovation including process and service innovation, developing new services based on demand and improving the way the existing services are delivered.

Managing Strategic Transformation in Organizations

Code: MBSA 2233

Pre-Requisite Course(s): None

Synopsis: Transforming organization will continue to be a critical issue for businesses that aspire for excellence. This course will look at all aspects of quality in organizations and deals with the continuous change programs to achieve organizational performance through appropriate change management strategies and implementation. This module treats quality as the economic achievement of customer satisfaction and as such is a fundamental management objective. Quality will be approach from the human factor aspect since it is the manifestation of human attitude. Managers must be equipped with the ability to introduce successful change that yields benefit. Successful and outstanding results are only achieved when managers have a clear understanding of how individuals are motivated and how groups of people work as a team and react to one another. This module will provide this knowledge.

3 credits.

Organization Behavior and Development

Business Ethics, Responsibility and Sustainability

Code: MBSA 1533

Pre-Requisite Course(s): None


Business plays a significant role in societal and environmental well-being. Private and public organizations are no longer responsible to shareholders and those inside the organizations, but to external parties including consumers, politicians, regulators, communities and ordinary citizens. To fulfill the conflicting needs of these stakeholders, business leaders and managers often encounter complex situations which require them to make difficult decisions whereby the lines between right and wrong are blurry. This course aims to provide students the fundamental knowledge about the role of organizations in a society and to develop their skills to sustainably manage organizations that integrate legal, ethical, economic, environmental, and social dimensions into their decision-making. The course intends to develop responsible managers who have high integrity, professionalism and interpersonal skills. The course will also teach strategies on how managers can promote responsible conducts in their companies. The course objectives will be achieved through various teaching and learning methods specifically through critical examination of case studies involving ethical issues and dilemmas on complex and controversial business problems. This course is integrative in nature built upon the understanding and reflection of the main disciplines covered in the core courses in the MBA program.

7 credits.

Action Research I

Action Research II

Admission Requirements

The Minimum entry requirement to the MBA program are as follows:

  • An honours degree from UTM or other recognized universities or an equivalent academic qualification from an overseas establishment approved by the University Senate.
  • Certain professional qualifications will also be considered.
  • At least two years post-qualification working experience.

Minimum English requirement (For International Candidates Only)
ELTS ≥ Band 6.0 / TOEFL ≥ 550 
IELTS = Band 5.5 525 ≤ TOEFL < 550

Must attend English Course Certificate (equivalent to 120 hours of intermediate English)

Admission Through APEL (Malaysian Candidates Only)

  • Admission through APEL (for Malaysian candidates only)
  •  More than 30 years of age in the year of application; and
  •  STPM / Recognized Diploma / A-Levels / Equivalent; and
  • Relevant work experience / prior experiential learning; and
  •  Pass the APEL Assessment (Aptitude Test, Portfolio & Interview)
Application Procedure
  1. Application must be made online at
  2. The following documents must be uploaded into the online application portal:
  3. • Certified copy of Bachelor Degree• Certified copy of Diploma (if any)• Certified copy of Academic Transcript(s)• Certified copy of English Certified of IELTS/TOEFL with band score of 6.0/550 (for international candidates only)• Passport-sized Photograph• Copy of Passport (for international applicants)• Two Referee Letter (Not compulsory)• Financial Guarantee / Bank Account Statement (for self-sponsored candidate)• Two copies of Scholarship Letter (If any)
  4. • Proof of processing fee being paid
  1. 3.Only completed application will be processed


“From the very first day I came to UTM IBS, I was impressed by the professors. Apart from all the high standard facilities and learning opportunities, all the lecturers of UTM IBS are truly concerned about each student’s success.”

Dr Faizan Ali, IBS Alumni

Assistant Professor, University of South Florida Sarasota-Manatee

   For more information about the admission process,

   Contact ;

Name : Norharyani binti Hamid
Email :
Ext No. : 03-2180 5032

   To know more about the programme,

   Contact ;

Name : Dr. Nazimah binti Hussin
Email :
Ext No. : 03- 2180 5076