Disruptive Marketpreneur

Marketing. Entrepreneurship. Technology Innovation

Empowering research in the field of entrepreneurship and marketing supported by information technology.The diversity of its members’ research fields broadens the sustainable development of research and consulting activities in marketing, entrepreneurship and ICT. This is more important than ever in the face of rapid technological advances, rising consumer expectations and intense competition in various industries

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Multidisciplinary

A multidisciplinary research group that combines field in marketing, entrepreneurship and ICT in business

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Research Alliance

Smart Digital Community

DIME

Team Members

DIME

Research Areas

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Marketing

Brand Marketing
Halal Marketing
Strategic Marketing and Purchasing
Advertising in Business

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Entrepreneurship

Entrepreneurial Development
Social Entrepreneurship
Family Business
Digital Entrepreneurship

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Information Systems

Information Systems
Data Analytics
UX in Business
Social Impact on ICT

DIME

Insights

A Tale of Time Mastery: The Triumph of a Career Women

by Farah | 19/07/2024 | AHIBS BIZCONNECTION, Management | 0 Comments

In today's fast-paced world, career women face the formidable task of balancing their professional aspirations with...

Physiotherapy in Health Maintenance of the Doctoral Students

by Teo Poh Chuin | 19/07/2024 | AHIBS BIZCONNECTION, Management | 0 Comments

Unlocking The Wellness: The Vital Role of Physiotherapy in Health Maintenance of the Doctoral Students Physiotherapy:...

The Third Sector: An Essential and Dynamic Segment of the Economy

by Azam | 19/07/2024 | AHIBS BIZCONNECTION, Management | 0 Comments

The Third Sector: An Essential and Dynamic Segment of the Economy An economy is typically made up of three sectors:...

Latest Publications

Malathi Nair Narayana Nair, & Fauziah Sh. Ahmad. (2023). WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?. International Journal of Business and Society, 24(1), 343-361. https://doi.org/10.33736/ijbs.5620.2023. Link

Hira, F. A., Khalid, H., Ahmed, N., & Alam, M. M. (2023). User Acceptance of BlockchainVideo Direct Observation Therapy mHealth App for Tuberculosis Patient Monitoring: A Pre-Implementation Phase Empirical Study. International Journal of Academic Research in Accounting Finance and Management
Sciences, 13(2), 361–373. Link

Zhang, J., Quoquab, F. and Mohammad, J. (2023), “Plastic and sustainability: a bibliometric analysis using VOSviewer and CiteSpace”, Arab Gulf Journal of Scientific Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AGJSR-10-2022-0225

Maryam Heydari & Haliyana Khalid, 2023. “A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry,” Business Management and Strategy, Macrothink Institute, vol. 14(1), pages 1-24, June.

Contact DIME

We look forward to collaborate with you. Contact ahibsresearch@utm.my for any enquiries related to training, research and consultation.