Disruptive Marketpreneur

Marketing. Entrepreneurship. Technology Innovation

Empowering research in the field of entrepreneurship and marketing supported by information technology.The diversity of its members’ research fields broadens the sustainable development of research and consulting activities in marketing, entrepreneurship and ICT. This is more important than ever in the face of rapid technological advances, rising consumer expectations and intense competition in various industries

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Multidisciplinary

A multidisciplinary research group that combines field in marketing, entrepreneurship and ICT in business

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Research Alliance

Smart Digital Community

DIME

Team Members

DIME

Research Areas

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Marketing

Brand Marketing
Halal Marketing
Strategic Marketing and Purchasing
Advertising in Business

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Entrepreneurship

Entrepreneurial Development
Social Entrepreneurship
Family Business
Digital Entrepreneurship

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Information Systems

Information Systems
Data Analytics
UX in Business
Social Impact on ICT

DIME

Insights

Love Pets? Buy Pet insurance for your loved one!

by zarinasalam | 11/12/2024 | AHIBS BIZCONNECTION, Social Return | 0 Comments

Pets are becoming increasingly important in urban environments, both in developed and developing countries. According...

Preparing for the Age of Longevity

by farzana | 11/12/2024 | AHIBS BIZCONNECTION, Social Return | 0 Comments

The world is moving towards an aging society where the number of aging populations is projected to be 1.5 billion in...

Family Business: Here to Stay for a Long Time?

by nazimahahibs | 11/12/2024 | AHIBS BIZCONNECTION, Economy | 0 Comments

Family businesses are the cornerstone of many economies worldwide, blending personal relationships with professional...

Latest Publications

Malathi Nair Narayana Nair, & Fauziah Sh. Ahmad. (2023). WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?. International Journal of Business and Society, 24(1), 343-361. https://doi.org/10.33736/ijbs.5620.2023. Link

Hira, F. A., Khalid, H., Ahmed, N., & Alam, M. M. (2023). User Acceptance of BlockchainVideo Direct Observation Therapy mHealth App for Tuberculosis Patient Monitoring: A Pre-Implementation Phase Empirical Study. International Journal of Academic Research in Accounting Finance and Management
Sciences, 13(2), 361–373. Link

Zhang, J., Quoquab, F. and Mohammad, J. (2023), “Plastic and sustainability: a bibliometric analysis using VOSviewer and CiteSpace”, Arab Gulf Journal of Scientific Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AGJSR-10-2022-0225

Maryam Heydari & Haliyana Khalid, 2023. “A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry,” Business Management and Strategy, Macrothink Institute, vol. 14(1), pages 1-24, June.

Contact DIME

We look forward to collaborate with you. Contact ahibsresearch@utm.my for any enquiries related to training, research and consultation.